What Is Targeted Digital Marketing and Why Is It Important?

Share this Post!

Want to utilize digital marketing? You’re not alone. Companies spend upwards of $350 billion on digital marketing in a given year, and that number is expected to skyrocket.

If you want your investment to succeed, then you need to know how to specifically target customers for digital marketing. That’s why we’ve assembled five tips to help you rock your marketing and boost your revenue. Let’s get started!

1. Standing Out Isn’t Enough 

We can’t overestimate the importance of your target audience in digital marketing. However, there are a lot of aimless marketers out there. 

Stand out, be unique, grab attention—that’s all you hear, right? Well, we’re here to tell you that you can do better. 

After all, you could wear a clown nose to a meeting with a potential investor. You’d certainly stand out. The investor would remember you, and you would likely have his full attention!

But you likely wouldn’t get the investment, because you didn’t perfect your timing or tailor your delivery to your audience. 

Standing out isn’t enough. What you need to do is take your product to the right audience, at the right time. Once you’ve done that, just say something smart about it!

When you do that, you’ll drive conversions. Forget about just standing out, and focus on timing, audience, and smart messaging. That’s what creates winners in the digital marketing space.

2. Traditional Marketing Is Dead

Want to know one of the best things about digital marketing? There are so many different types of targeting in digital marketing. You can adjust your message endlessly until you get the results that you need. 

By contrast, traditional marketing gives you no specificity on who you’re talking to. You don’t have the option of tweaking. Once you sign on the dotted line for a radio ad, for instance, the transaction is over. You’ll blast the airwaves with your message to people who have no interest. You have no control over the audience, the performance, or anything else.

That’s not how it works with hyper-targeted digital marketing. You can handcraft your audience from the beginning, which is invaluable for performance. Once your campaign goes live, you can iterate endlessly based on analytics reports and other results.

3. Start Selling

Wondering how to target customers with digital marketing? Stop trying to trick them. So many companies take a bait-and-switch approach to digital target marketing.

You don’t need to distract people with flashy messaging or lies. Instead, start selling them on your products. To truly ‘intrigue someone’, they need to believe in what you offer. Do you believe in what you’re selling? Do you believe that your products are good enough to stand on their own? If you find yourself hesitating, it’s time to beef up your approach. 

You don’t need to guess, either. Some companies resort to flashy, deceptive messaging when it comes to selling their audience. This means they attract the wrong people. While they might get an initial sale, they won’t get any loyal, repeat customers. You’re building relationships, and it’s important to act like it!

4. There’s No Need To Trick People 

We can’t overstate the importance of targeted digital marketing. There are so many tools available to leverage the real data you need. Data is important to know if you’re winning. But it goes so far beyond that. Rather than being the trophy at the end, data is the one thing that will power your marathon race to the finish line.

Without real data and real technology, you won’t be able to iterate. Your approach will stay the same, whether it’s working or not. That’s old-school traditional marketing, and there’s a reason that those channels are withering. The ability to alter course before it’s too late will save you months and millions of dollars. With real technology, you’ll be able to confidently create a roadmap that really works. You’ll be able to identify the right audience with real specificity. Once you’ve pulled that off, watch your conversions soar!

5. Take A Granular Approach

We offer the most granular approach in the industry. Why bother to embrace digital marketing if you don’t plan on doing it right? As a marketer, your power comes from hard data—fact-based analytics reports that allow you to do your job. 

That kind of data empowers you to drive your campaigns wherever you want them to go. With a detailed approach to campaign performance and conversion tracking, you’ll always know what’s going on. If our approach to digital marketing doesn’t work after enough time has been allotted, we expect you to fire us. If you aren’t getting results, that’s exactly what you should be doing! 

One of the important facets of digital marketing is blending the real world with the virtual one. That’s why we prioritize foot traffic attribution. Here’s how it works. We pull device IDs, and once that’s accomplished, we track which devices ‘visit’ your business. 

We also provide conversion matching services. We call this Foot Traffic attribution reporting. That allows you to check our work. If you have doubts, pull out your calculator! We encourage you to check out the campaign analytics so that you can see just how much return you are actually getting on marketing spend. 

With conversion matching, you’ll be able to see which clients we marketed to in a given month. Then, you can match that number with the sales that you actually got. It’s a transparent approach that empowers you to take control!

Targeted Digital Marketing

Ready to embrace hyper-targeted digital marketing? At Specificity, we’re here to help! With an emphasis on real data, real technology, and real results, we’ve got the tools that you need to soar. 

If you’re looking to kickstart your digital marketing, contact us today! We’re excited to start getting you the results you need.

Specificity Inc 
410 Ware Blvd Ste 508
Tampa, FL 33619
(813) 364-4744

Share this Post!