Better Tech. Better Data.
A hybrid model for digital advertising.
Our industry disrupting technology is more than just better audiences; it’s a whole new model for using paid ad spend.
1.6 billion mobile ad IDs in the US
Billions of impressions served
Website visits driven
Over 5 billion audience ID data points
100s of millions in revenue generated
1.6 billion mobile ad IDs in the US
Billions of impressions served
Website visits driven
Over 5 billion audience ID data points
Hundreds of millions in new revenue
What we mean by hybrid model:
Advertising today requires more than just good creative or more than just emerging tech. To be successful you must have both — and we do.
Agency Side
Access to Account Management & Digital Strategy Team
Market Research and Insights
Technology Side
- further channel funneling and saturation
- the build out of your own first party data set
CRM connectors for resolved website data
Granular analytic tracking for performance and user behavior optimization
Build and own your first-party data set.
Legally Compliant & Opted In for Marketing Outreach
All you have to do is manage opt-outs.
Engaged Website Traffic
Resolve profiles of users visiting the site directly from the campaign
Full Market Opportunity
Obtain profile data of all users who fit your criteria to use for custom audiences, email campaigns, SMS campaigns, and other channels.
Connect First-Party Data
Send resolved data to your CRM/CDP tools for further communication
The savings are real.
What you would save by eliminating bot traffic if we spent...
about $6,600 is immediate waste
- more humans reached: 160K
- more impressions to real people: 1.12M
- more people reached annually: 1.92M
about $16,500 is immediate waste
With Specificity:
- more humans reached: 400K
-
more impressions to real people: 2.8M
-
more people reached annually: 4.8M
-
more humans reached: 800K
-
more impressions to real people: 5.6M
-
more people reached annually: 9.6M
Solar Company
- CTR above industry standard
- Saw large increase in impressions and reach
- New users up 33.1% compared to the previous period
- Bounce rate dropped, showing higher engagement from the audience targeted
- Steady impressions over the course of the campaign
- Drove 84 leads in one month
National Spa Franchise
- By the end of 2018 they were seeing an ROI of 405%. The highest ROI they have seen was 1,368%
- On average we drive 32% of their physical spa visits
- Site traffic saw a 5.57x increase.
- By driving relevant traffic to their website, we have dropped their bounce rate by 50% and increased their ad click-through rate to an average of 2.76%
Chain Pet Supply Store
-
Drove 326 store visits in 1 month
-
CTR over double the vertical industry standard with our audience targeting
-
Website traffic increased by 30%
-
Website bounce rate dropped by 22% due to relevant traffic being driven
-
Average website visit time to our landing page was 2.5 mins
National Garage Door Company
- In 1 month drove leads for 140 completed jobs
- Estimated revenue for this period was $138, 607
- Website traffic increased by 217%
- We drove 84.6% of all site traffic
- CTR was 4.1x vertical industry standard due to our intent
audience targeting - Resolved over 3k website visits
B2B: High Performance Cloud Data Platform
- Problem: Struggling to target specific titles in the Healthcare and Financial Services verticals
- Solution: Polygon technology to pull devices from specific conferences and criteria targeting by industry, job title or function to get their brand in front of their exact audience
- Captured a very granular audience of 32.7K devices at an industry specific conferences to continue further marketing efforts
- Drove 5700 site visits from the conference targeting
- Drove 219 visits to their conference booths
- Gathered valuable data patterns from the engaged audience to inform further marketing campaign
Solar Company
- CTR above industry standard
- Saw large increase in impressions and reach
- New users up 33.1% compared to the previous period
- Bounce rate dropped, showing higher engagement from the audience targeted
- Steady impressions over the course of the campaign
- Drove 84 leads in one month
National Spa Franchise
- By the end of 2018 they were seeing an ROI of 405%. The highest ROI they have seen was 1,368%
- On average we drive 32% of their physical spa visits
- Site traffic saw a 5.57x increase.
- By driving relevant traffic to their website, we have dropped their bounce rate by 50% and increased their ad click-through rate to an average of 2.76%
Chain Pet Supply Store
-
Drove 326 store visits in 1 month
-
CTR over double the vertical industry standard with our audience targeting
-
Website traffic increased by 30%
-
Website bounce rate dropped by 22% due to relevant traffic being driven
-
Average website visit time to our landing page was 2.5 mins
National Garage Door Company
- In 1 month drove leads for 140 completed jobs
- Estimated revenue for this period was $138, 607
- Website traffic increased by 217%
- We drove 84.6% of all site traffic
- CTR was 4.1x vertical industry standard due to our intent audience targeting
- Resolved over 3k website visits
B2B: High Performance Cloud Data Platform
- Problem: Struggling to target specific titles in the Healthcare and Financial Services verticals
- Solution: Polygon technology to pull devices from specific conferences and criteria targeting by industry, job title or function to get their brand in front of their exact audience
- Captured a very granular audience of 32.7K devices at an industry specific conferences to continue further marketing efforts
- Drove 5700 site visits from the conference targeting
- Drove 219 visits to their conference booths
- Gathered valuable data patterns from the engaged audience to inform further marketing campaign
Our Promise To You
We believe in providing value without strings attached. You’ll never be asked to join a workshop, pay for counseling, or invest in mentorship programs. Our expertise is built into the service we provide, and our only fee comes from a paid ad spend agreement. We focus on results, not hidden charges.
Brand Positioning Doctors
Specificity does a great job working with their clients. They are very helpful and respond to posting things on the website very quickly. I am very happy with their service and would recommend anyone to use them.
Original Shark from Shark Tank
Specificity has the ability to target consumers in ways that digital marketers have dreamed of for years. And because their focus is audience ID and segmentation technology, Specificity can run campaigns for virtually any business and drive trackable results that also generate business intelligence every company needs. In a market where everyone is doing the same exact thing, Specificity offers new a approach to digital marketing.
Burnett Pools, Spas & Hot Tubs
I thoroughly trust Jason and his team when it comes to my marketing needs. We have been working together for over a decade and during that time Jason has always done well for my business. He has been a significant voice in helping guide me down the right road.
Ohio Glaciers
Specificity does a great job working with their clients. They are very helpful and respond to posting things on the website very quickly. I am very happy with their service and would recommend anyone to use them.
Owner & CEO Woodhouse St Pete
When we spoke and you explained how you all operate, it really was a situation where you could sit there and show me how much business was coming in the door due to your ads and to your service. That made a huge difference for me.
Owner of Youngstown Tile & Terrazzo
My experience with Specificity has been bar none. I have been absolutely blown away by the positive results. They bring customers to me. They open the door, let them come in and allow me the ability to close those.
Original Shark from Shark Tank
Specificity has the ability to target consumers in ways that digital marketers have dreamed of for years. And because their focus is audience ID and segmentation technology, Specificity can run campaigns for virtually any business and drive trackable results that also generate business intelligence every company needs. In a market where everyone is doing the same exact thing, Specificity offers new a approach to digital marketing.
Owner of Youngstown Tile & Terrazzo
My experience with Specificity has been bar none. I have been absolutely blown away by the positive results. They bring customers to me. They open the door, let them come in and allow me the ability to close those.
Ohio Glaciers
Specificity does a great job working with their clients. They are very helpful and respond to posting things on the website very quickly. I am very happy with their service and would recommend anyone to use them.
Owner & CEO Woodhouse St Pete
When we spoke and you explained how you all operate, it really was a situation where you could sit there and show me how much business was coming in the door due to your ads and to your service. That made a huge difference for me.
Brand Positioning Doctors
Specificity does a great job working with their clients. They are very helpful and respond to posting things on the website very quickly. I am very happy with their service and would recommend anyone to use them.
Burnett Pools, Spas & Hot Tubs
I thoroughly trust Jason and his team when it comes to my marketing needs. We have been working together for over a decade and during that time Jason has always done well for my business. He has been a significant voice in helping guide me down the right road.
Here's what marketing insiders have to say about Specificity.
Kevin Harrington
Hear why Kevin Harrington, former Shark on the hit TV show Shark Tank, invested in Specificity and why he thinks companies should use our services.
Brandon T. Adams
Emmy award winning producer and nationally acclaimed content creator, Brandon T. Adams talks about why he thinks Specificity is so far ahead of everyone else.
Larry Taman
Larry is a managing partner at Brand Positioning Doctors and has worked with some of the largest brands in the world. Hear why BPD only uses Specificity for their clients digital marketing campaigns.