identify.

engage.

convert.

Better audience identification allows for better engagement and simply drives more conversions.

As seen in:

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Enriched AI is the only smart play.

With this acquisition, using diluted big tech and big social data for AI optimization only allows you to arrive at really dumb conclusions quickly. To arrive at smarter conclusions you have to start with better audience ID data.

That is Enriched AI.

Automate repetitive tasks and never leave a lead untouched. Eliminate manual burdens, letting reps focus purely on closing deals.

Ability to create a library of content and have AI do all of your posting analyze engagement, create content, the whole nine yards.

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*COMING SOON*

We are partnered with one of the industry leaders for data, to pair smart targeted audiences with AI learning to drive conversions.

Resolve the majority of adtech audiences into addressable audiences to be used everywhere.

addressable-audiences

Reaching the right audience in a post iOS update world requires strategy, and we have it.

With the marketing and tech world constantly evolving, Specificity prides itself on not being married to any type of ad tech. We remove the guessing game completely by leveraging smarter strategy and technology.

We can target based on:

Location

Whether used as a contextual layer in identifying the right audience or as a stand-alone select, location behavior matters when dialing in your audience.

Search

We pull device IDs based on search behavior by keywords related to your specific product or service, outside of their initial search.

Criteria

With access to over 5 billion data points, we are only limited by our own creativity in audience identification. ​If there is a characteristic, we'll reach it.

We're different where it matters.

AdTech platforms seek to monetize technology. We leverage it directly on your behalf. We have the ability to show you which targeting selects don't stop at engagement, but continue to conversion.

Our technology identifies the right people, engages them with messaging, and drives action by using well-placed call to actions to convert them. Our technology makes us the sharp end of the sword.

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Our services include:

Targeting technology that builds real addressable audiences for more complicated and larger campaigns

Proven conversion
strategy for home
products and services

Data driven
strategy to drive
your brand

More qualified sales opportunities from trade shows, conferences and events

Smarter audience targeting for consumer
products

Selling the intangible using smarter audience
ID tech

Data selects that better define likely conversion audience for and to healthcare companies

News, Updates, & Blogs

Jason A. Wood Special Guest on The Scaling Edge Podcast

February 12, 2024

Market for HIGH CONVERSIONS, not just IMPRESSIONS The Scaling Edge welcomes guest Jason A Wood, the CEO of Specificity, to share his expert knowledge on the ever-evolving landscape of digital marketing. Watch now!  

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With Absolute Specificity #9 – Brittany Crawford And Mitch Frisbie

July 5, 2023

  In a world driven by AI, we must safeguard the essence of creativity, protecting the soul of our industry. Let us forge a future that upholds the integrity of artistic expression and honors the power of human imagination. Today, the Specificity team discusses the buzzword everyone’s been talking about…

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The Adtech Game of 3-card Monte!

July 31, 2023

Agencies touting a data asset giving them the ability to address 70%-80%-90% of adults might be right when they say they can serve that many people ads. But ask yourself this, does it make sense to market to 200 million people? Probably not and more to the point, it is…

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What Our Clients Say

Rhonda Brooks
Rhonda Brooks
February 28, 2023
I have been working with Specificity for several years and they are very easy to work with and responsive to requests.
Brett Pitzulo
Brett Pitzulo
February 24, 2023
Specificity does a great job working with their clients. They are very helpful and respond to posting things on the website very quickly. I am very happy with their service and would recommend anyone to use them.
Jordan Cobb
Jordan Cobb
February 24, 2023
We have had a great experience working with Specificity and our campaigns are showing a positive ROI which no other company was able to do. Highly recommend!
Jeff Shirley
Jeff Shirley
February 23, 2023
Specificity Delivers! They have helped many of our clients increase revenue through their various targeting capabilities. Specificity is a "must have" Digital Marketing resource to help you exceed your goals.
Will Oddis
Will Oddis
February 22, 2023
I thoroughly trust Jason and his team when it comes to my marketing needs. We have been working together for over a decade and during that time Jason has always done well for my business. He has been a significant voice in helping guide me down the right road. If you are willing to commit to his company and the processes that are involved you will achieve significant results. I can’t speak highly enough of Jason and his company.
Larry Taman
Larry Taman
February 22, 2023
There is simply nothing else out there like Specificity! They are a digital marketer who helps any marketer from the largest brands to small businesses deliver marketing messages in a way that is most efficient and compelling. And here's the most interesting part, since the IOS update (followed by Android) that protects consumer privacy, I have not seen any digital marketer that comes close to doing what Specificity can do. If you are spending money on digital marketing and you are NOT using Specificity, you are falling behind and/or losing money.
tara brammer
tara brammer
January 7, 2022

LISTEN NOW ON YOUR FAVORITE PLATFORM!

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Here's what marketing insiders have to say about Specificity.

Kevin Harrington

Hear why Kevin Harrington, former Shark on the hit TV show Shark Tank, invested in Specificity and why he thinks companies should use our services.

Brandon T. Adams

Emmy award winning producer and nationally acclaimed content creator, Brandon T. Adams talks about why he thinks Specificity is so far ahead of everyone else.

Larry Taman

Larry is a managing partner at Brand Positioning Doctors and has worked with some of the largest brands in the world. Hear why BPD only uses Specificity for their clients digital marketing campaigns.

Here's what our clients have to say about Specificity.

Mark Letteleir

Owner & CEO of Woodhouse Spa St. Pete, Mark Letteleir talks about his experience working with Specificity.

Joshua Cohol

Owner of Youngstown Tile & Terrazzo, Joshua Cohol on how Specificity has helped his business.