Table of Contents
Is this legal?
How accurate is the data?
What is a Device ID?
How do you do it?
Your ads will infiltrate the entire digital landscape of the audience we target. While it starts with the initial device ID captured, we leverage cross device marketing towards users on their other associated devices such as; tablets, desktop computers (both personal and work), laptops, connected TVs, connected gaming systems and apps like Hulu and Tubi.
This provides the opportunity to deliver multiple impressions through multiple devices and channels. On most devices, they populate via in-app display ads on popular apps, display ads through the search browser on sites where ad space is available, and all of the social media channels. The ads serve via these channels depending on the end users’ behavior. The difference is that our ads only target those we’ve identified as the perfect audience for your business. No marketing spend waste, whatsoever.
Is geofencing the same thing as your polygon technology?
Is this in compliance with the users privacy laws?
Yes, none of the information we use is personally identifiable information.
We cannot get personally identifiable information from the data we use or access the actual data lists themselves. It is hashed data that our data partner publishes directly to our programmatic software (DSP), so we cannot actually access this data. The same goes for when we use pre selected audiences, or build an audience with one of the providers. We cannot access the actual data of the potential marketing prospect. Let me know if you have any other questions.
Data protection statement:
Specificity’s data partner contractually requires all our data vendors to comply with applicable laws regarding data collection, including CCPA (CA Consumer Protection Act) and PII (Personal Identifiable Information). Specificity’s data partner is not a publisher and does not work directly with publishers, who bear the responsibility for notification and opt-in/opt-out. Specificity’s data partner purchases data that is collected and shared by partner companies in full compliance with all laws in effect, as well as voluntary guidelines set forth by the IAB and NAB. Specificity’s data partner will continue to be able to deliver data for California geoframes and expects minimal impact as our publishers and data suppliers are complying with the requirements for opt-in/opt-out of selling personal information as set forth in the CCPA and are legally providing information to Specificity’s data partner that is used in our platform for analytics and advertising purposes. Specificity’s data partner is also working with its privacy attorneys to ensure that they fully comply with any direct obligations imposed by CCPA, as the law is somewhat ambiguous in areas and we are committed to remaining in full compliance.Re: HIPAA (Health Insurance Portability and Accountability Act). Specificity’s data partner’s platform allows users to create and use any type of audiences they choose – if they choose to create audiences from medical related locations we would recommend that they take the time to investigate HIPAA’s regulations and any potential legal liabilities they might have before they publish and or run campaigns against these audiences. Specificity’s data partner uses a unique hashing algorithm as an additional precautionary measure. This unique hash replaces all mobile advertising ids used for ALL our user-facing reports or downloads. (Note: This does not affect the formats for the secure audience publishing we use to DSP and DMP partners for advertising purposes.)