Lead Aggregators are ruining your market, it's time for a new strategy.

Most firms use IP targeting which includes devices that are not the home owners. With our technology, we capture those devices in home but filter it down to only the homeowners.


Contextual Data Layering

  • Transition personas into usable data points
  • Arrive at addressable audiences

Track Different Metrics

  • Conversions
  • Engagement
  • Lead generation
  • Foot Traffic Attribution: determine who out of your leads or estimates saw Specificity’s ads and converted.

Serve ads anywhere in the digital realm

  • Social, Display, In app display, mobile/desktop, OTT
  • Statics and Video ads

Focus ad spend on narrowly defined parameters

  • Only targeting the people who make sense for your product/service
  • Suppressing out the people who are not going to convert

Optimize in real time based on audience response

  • Message optimization
  • Channel optimization
  • Creative optimization

Solar Case Study

Social Engagement

  • CTR above industry standard
  • Saw large increase in impressions and reach, this typically drops the CTR at first until saturation

Website Traffic

  • New users up 33.1% compared to the previous month
  • Bounce rate dropped showing higher engagement from the audience targeted

Campaign Performance

  • Drove 84 leads in one month
  • Over the course of this campaign we drove dozens of qualified leads every single month, but in this example we are highlighting one month of their campaign

Quit wasting marketing dollars on people who don't make sense. We'd love to talk to you!

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