Lead Aggregators are ruining your market, it's time for a new strategy.

Most firms use IP targeting which includes devices that are not the home owners. With our technology, we capture those devices in home but filter it down to only the homeowners.

Contextual Data Layering

Transition personas into usable data points
Arrive at addressable audiences

Track Different Metrics

Conversions
Engagement
Lead generation
Foot Traffic Attribution: determine who out of your leads or estimates saw Specificity’s ads and converted.

Serve ads anywhere in the digital realm

Social, Display, In app display, mobile/desktop, OTT
Statics and Video ads

Focus ad spend on narrowly defined parameters

Only targeting the people who make sense for your product/service
Suppressing out the people who are not going to convert

Optimize in real time based on audience response

Message optimization
Channel optimization
Creative optimization

In Home is built for verticals such as:

HVAC

Solar

Tile

Targeting Comparison for a Solar Company

Solar Case Study

Social Engagement

CTR above industry standard
Saw large increase in impressions and reach, this typically drops the CTR at first until saturation

Website Traffic

New users up 33.1% compared to the previous month
Bounce rate dropped showing higher engagement from the audience targeted

Campaign Performance

Drove 84 leads in one month
Over the course of this campaign we drove dozens of qualified leads every single month, but in this example we are highlighting one month of their campaign