Criteria Targeting

It's not just about looking at what demographics are right for your products or services. It's about understanding those personas and their behaviors on a more specific level.

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Our technology lets us target the people who are looking for your goods and services.

Learn and understand the persona traits of your potential consumer base including gender, age group, salary range, and much more. Find out who’s your true competition by seeing where else they go for similar products. Then track responders and make smarter decisions with full analytic and attribution reports.


Let’s say we’re trying to sell an insurance company. We can pinpoint all households who meet the exact criteria to be in this market.

We can target people based on criteria such as:

  • Income level
  • Family size
  • Age
  • Marital Status
  • Etc.