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eCommerce Podcasts welcomes guest Jason Wood
Unpacking the Volatility of Data Targeting in Social Media and AdTech | Jason Wood Meet Jason A. Wood, the digital marketing maestro who doesn’t just think outside the box — he vaporizes it! As the trailblazing CEO of Specificity, Jason is reimagining the marketing game with jaw-dropping tech like ‘Pickpocket.’ From leading start-ups to winning…
Read MoreYahoo!Finance – “Specificity Acquires AImplify”
Bolsters Digital Marketing Capabilities TAMPA, FL / ACCESSWIRE / October 11, 2023 / Specificity Inc. (OTCQB:SPTY) (the “Company”), a full-service digital marketing firm that delivers cutting-edge marketing solutions, is pleased to announce its acquisition of AImplify, a cutting-edge AI-powered solution. Jason Wood, Chief Executive Officer of Specificity, commented, “Just 10 days after working with AImplify, we…
Read MoreYahoo!Finance – “Specificity Proves Wildly Successful Results for Woodhouse Spa of St. Petersburg”
Client Since 2018 Renews its Targeted Digital Marketing Program TAMPA, FL / ACCESSWIRE / October 5, 2023 / Specificity Inc. (OTCQB:SPTY) (the “Company”), a full-service digital marketing firm that delivers cutting-edge marketing solutions, is pleased to announce the renewal of its targeted digital marketing agreement with long-time client Woodhouse Spa of St. Petersburg. Since 2018, Specificity…
Read MoreYahoo!Finance – “Specificity Adds AI-Enabled Audience Building Tool by Partnering with Aimplify”
Expects to Launch New AI Tool in Q1 2024 TAMPA, FL / ACCESSWIRE / September 28, 2023 / Specificity Inc. (OTCQB:SPTY) (the “Company”), a full-service digital marketing firm that delivers cutting-edge marketing solutions, is pleased to announce its partnership with AImplify, a cutting-edge AI-powered solution, to offer an AI-enabled audience building tool for its clients. AImplify…
Read MoreYahoo!Finance – “Specificity Reaches$1.8 Million in Annual Run-Rate Revenue”
“Ongoing Revenues and Additional New Business Signed During June and July 2023 Equates to $1.8 Million Annualized Rate TAMPA, FL / ACCESSWIRE / August 8, 2023 / Specificity Inc. (OTCQB:SPTY) (the “Company”), a full-service digital marketing firm that delivers cutting-edge marketing solutions, today announced the Company’s filing of its Quarterly Report on Form 10-Q on August…
Read MoreThe Adtech Game of 3-card Monte!
Agencies touting a data asset giving them the ability to address 70%-80%-90% of adults might be right when they say they can serve that many people ads. But ask yourself this, does it make sense to market to 200 million people? Probably not and more to the point, it is incredibly wasteful to market to…
Read MoreThe Adtech Problem
“Advertising technology, also known as adtech, is an overarching term that describes the tools and software advertisers use to reach audiences to deliver and measure digital advertising campaigns” As the CEO of Specificity, I have always tried to be as authentic as I can be. I’m a blue-collar guy from KC and very much believe in…
Read MoreWith Absolute Specificity #9 – Brittany Crawford And Mitch Frisbie
In a world driven by AI, we must safeguard the essence of creativity, protecting the soul of our industry. Let us forge a future that upholds the integrity of artistic expression and honors the power of human imagination. Today, the Specificity team discusses the buzzword everyone’s been talking about – AI. With special guests…
Read MoreWith Absolute Specificity #8 – James Whittaker
Our minds and thoughts play a crucial role in shaping our reality and achieving success. James Whittaker, the co-author of Think and Grow Rich: The Legacy, emphasizes the power of the mind and the importance of thoughts and beliefs in shaping one’s reality. He discusses various other principles and concepts to make your dreams…
Read MoreWith Absolute Specificity #7 – Brittany Crawford And Mitch Frisbie
At Specificity, they use AdTech Platforms but do not use them to build audiences. Here’s why! Brittany Crawford and Mitch Frisbie share how Specificity helps clients build their audience and increase conversion from those audiences. They also talk about ad spend and why you should strategically target your audience. Brittany and Mitch added how…
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