Exposing Meta’s Fake Lead Traffic: A Wake-Up Call for Marketers

As marketers, we’re always navigating the ever-changing landscape of digital advertising platforms, seeking innovative ways to reach our target audience and drive meaningful results for our clients. However, recent events have shed light on a disturbing trend that threatens the integrity of our efforts and the trust of our clients. We’ve uncovered Meta’s unsettling practice…

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The Adtech Game of 3-card Monte!

Agencies touting a data asset giving them the ability to address 70%-80%-90% of adults might be right when they say they can serve that many people ads. But ask yourself this, does it make sense to market to 200 million people? Probably not and more to the point, it is incredibly wasteful to market to…

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The Adtech Problem

“Advertising technology, also known as adtech, is an overarching term that describes the tools and software advertisers use to reach audiences to deliver and measure digital advertising campaigns” As the CEO of Specificity, I have always tried to be as authentic as I can be. I’m a blue-collar guy from KC and very much believe in…

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The Problem with Reliance Upon Adtech

My dad, who was a union man, always said about the union, “The only promise the union truly delivers is that you’ll make exactly the same amount of money as the dumbest guy that was hired the same day you were.” A unique perspective from a lifelong Teamster. I see Adtech platforms in much the…

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We call Bullsh!t

Target number one acquired: Facebook, who’s surprised? If you are still relying on Facebook’s targeting to reach your most ideal audience…. You’re f*cked! We recently spoke with a prospective client that was given a HALF A MILLION in free marketing credit from Facebook, and they garnered $10k in sales from that campaign. Can you imagine…

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The Disruptive Download

Specificity will now be putting out a weekly “newsletter”, if you will – The Disruptive Download! If you know anything about us, you know we don’t do well with following the rules, or the marketing norms. We are here to disrupt the market, and we hope you join us in the fun! You can look…

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