The Disruptive Download
The Adtech Game of 3-card Monte!
Agencies touting a data asset giving them the ability to address 70%-80%-90% of adults might be right when they say they can serve that many people ads. But ask yourself this, does it make sense to market to 200 million people? Probably not and more to the point, it is incredibly wasteful to market to…
Read MoreThe Adtech Problem
“Advertising technology, also known as adtech, is an overarching term that describes the tools and software advertisers use to reach audiences to deliver and measure digital advertising campaigns” As the CEO of Specificity, I have always tried to be as authentic as I can be. I’m a blue-collar guy from KC and very much believe in…
Read MoreThe Problem with Reliance Upon Adtech
My dad, who was a union man, always said about the union, “The only promise the union truly delivers is that you’ll make exactly the same amount of money as the dumbest guy that was hired the same day you were.” A unique perspective from a lifelong Teamster. I see Adtech platforms in much the…
Read MoreApple has finally followed suit and is taking advertising into their own hands– now what does this actually mean?
Apple has recently unveiled their newest products in a live event, but the new iPhone, Apple Watch, and AirPod features are not what made our ears perk up… it was the fact that they are now going to be selling online advertising. This is something they have never embraced before. We saw this coming when…
Read MoreOur thoughts and prayers are with those whom have been affected by Hurricane Ian!
First we want to start out by saying our hearts go out to everyone who was affected by Hurricane Ian. It is absolutely heartbreaking for us at Specificity to see the devastation the people of Fort Myers and neighboring areas have to endure. With a majority of our team residing in the Tampa Bay area,…
Read MoreYou shouldn’t be asking who your target audience is… you should know.
Trying to find your audience using Big Social feels a bit like going up a down escalator. Big Social can no longer target like they used to. This means you’re creating more work with less to show for it. Using Big Social, you are now forced to increase your spend to a wider audience to…
Read MoreWe call Bullsh!t
Target number one acquired: Facebook, who’s surprised? If you are still relying on Facebook’s targeting to reach your most ideal audience…. You’re f*cked! We recently spoke with a prospective client that was given a HALF A MILLION in free marketing credit from Facebook, and they garnered $10k in sales from that campaign. Can you imagine…
Read MoreThe Disruptive Download
Specificity will now be putting out a weekly “newsletter”, if you will – The Disruptive Download! If you know anything about us, you know we don’t do well with following the rules, or the marketing norms. We are here to disrupt the market, and we hope you join us in the fun! You can look…
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