Digital Marketing
The Adtech Game of 3-card Monte!
Agencies touting a data asset giving them the ability to address 70%-80%-90% of adults might be right when they say they can serve that many people ads. But ask yourself this, does it make sense to market to 200 million people? Probably not and more to the point, it is incredibly wasteful to market to…
Read MoreThe Adtech Problem
“Advertising technology, also known as adtech, is an overarching term that describes the tools and software advertisers use to reach audiences to deliver and measure digital advertising campaigns” As the CEO of Specificity, I have always tried to be as authentic as I can be. I’m a blue-collar guy from KC and very much believe in…
Read MoreThe Problem with Reliance Upon Adtech
My dad, who was a union man, always said about the union, “The only promise the union truly delivers is that you’ll make exactly the same amount of money as the dumbest guy that was hired the same day you were.” A unique perspective from a lifelong Teamster. I see Adtech platforms in much the…
Read MoreTop 5 Benefits of Targeted Digital Marketing
Marketing is one of the most important expenses in business, and brands of all sizes know it. Last year, digital marketing spending in the US surpassed $200 billion, and that’s only likely to increase in the coming years. Well, spending more money might help your campaign. Although, it simply isn’t feasible for most small businesses still…
Read MoreEverything You Need to Know About Programmatic Marketing
Have you been on the lookout for the best marketing tips? Are you looking for a breakthrough strategy that will take your business to the next level? Or have you heard the term “programmatic marketing” get thrown around, and are curious to know exactly what it means? Either way, you’ve come to the right place to learn…
Read More7 Key Reasons Your Business Needs a Proven Digital Marketing Strategy
Generating more quality leads is a priority goal for 79% of marketers worldwide. Other priorities include generating website traffic and improving brand reputations. Meanwhile, about 85% of marketers say lead generation is their most important content marketing goal. Without a strong digital marketing strategy, however, you might not reach customers online. You might miss the chance…
Read MoreWhat Is Targeted Digital Marketing and Why Is It Important?
Want to utilize digital marketing? You’re not alone. Companies spend upwards of $350 billion on digital marketing in a given year, and that number is expected to skyrocket. If you want your investment to succeed, then you need to know how to specifically target customers for digital marketing. That’s why we’ve assembled five tips to…
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