Digital Marketing
OTCMarkets: “Specificity, Inc. (SPTY) Continues to Evolve…”
Specificity, Inc. (SPTY) Expands Its Proprietary In-Market Marketing Strategy—Now Powering Social and Display Ads with the Same High-Intent Audiences It Delivers TAMPA, FL / ACCESS Newswire / March 19, 2025 / Specificity, Inc. (OTC PINK:SPTY), a leader in digital marketing innovation, is proud to announce the evolution and expansion of its industry-disrupting, in-market marketing strategy. At the core…
Read MoreThe “Digital” Agency Myth Exposed
Depending on what analysis you read, anywhere from 1/3rd to over ½ of paid ads are being served to bot traffic and fake MAIDs. But what IS universally understood, is that fraud is rampant. Drinking one’s own Kool-Aid almost always leads to failure. Never has that been more true than in 2025 in the world…
Read MoreAudience Building as an Art Form
As a marketing agency, we all acknowledge the lift we get with better creative. Graphic artists, content creators and video producers/editors can have a significant impact on the performance of any campaign. Every agency puts a distinct focus on it, and it makes sense. We have people on our team dedicated to that effort specifically…
Read MoreThe Age of AI and the User Agreement
Beware. Be very aware. Today’s user agreements from Big Tech are longer, more complex, and more specious than ever before. In fact, I’m convinced they all had their AI write these agreements—with the AI’s own self-preservation in mind. These documents are designed to withstand legal scrutiny for the worst actions Big Tech takes now—and whatever…
Read MoreReady, Fire, Aim!
And Other Stupid Shit Your Agency Is Talking You Into… As the CEO of an AdTech/ Marketing company, built in a hybrid model specifically designed for the challenges of 2024, my biggest market challenge is collective stupidity- or- group think. I’m not saying others are stupid, I’m saying that pretending like the whole ad serving…
Read MoreThe Adtech Game of 3-card Monte!
Agencies touting a data asset giving them the ability to address 70%-80%-90% of adults might be right when they say they can serve that many people ads. But ask yourself this, does it make sense to market to 200 million people? Probably not and more to the point, it is incredibly wasteful to market to…
Read MoreThe Adtech Problem
“Advertising technology, also known as adtech, is an overarching term that describes the tools and software advertisers use to reach audiences to deliver and measure digital advertising campaigns” As the CEO of Specificity, I have always tried to be as authentic as I can be. I’m a blue-collar guy from KC and very much believe in…
Read MoreThe Problem with Reliance Upon Adtech
My dad, who was a union man, always said about the union, “The only promise the union truly delivers is that you’ll make exactly the same amount of money as the dumbest guy that was hired the same day you were.” A unique perspective from a lifelong Teamster. I see Adtech platforms in much the…
Read MoreTop 5 Benefits of Targeted Digital Marketing
Marketing is one of the most important expenses in business, and brands of all sizes know it. Last year, digital marketing spending in the US surpassed $200 billion, and that’s only likely to increase in the coming years. Well, spending more money might help your campaign. Although, it simply isn’t feasible for most small businesses still…
Read MoreEverything You Need to Know About Programmatic Marketing
Have you been on the lookout for the best marketing tips? Are you looking for a breakthrough strategy that will take your business to the next level? Or have you heard the term “programmatic marketing” get thrown around, and are curious to know exactly what it means? Either way, you’ve come to the right place to learn…
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