Specificity Unveils Put-Thru: A Game-Changing Solution for SMB’s to Combat Ad Fraud and Boost ROI
Specificity Unveils Put-Thru: A Game-Changing Solution for SMB’s to Combat Ad Fraud and Boost ROI
March 20, 2024 – Specificity (OTCQB:SPTY), a leader in innovative marketing solutions, is proud to announce the launch of Put-Thru, a groundbreaking venture aimed at revolutionizing digital advertising for small and medium-sized businesses (SMBs). This new offering, developed in partnership with a cutting-edge technology provider, presents a scalable version of Specificity’s renowned tech stack, making advanced enterprise-level technology accessible to small businesses.
Put-Thru addresses a pressing industry issue by providing small businesses with access to cleaner audience data, ensuring that their advertising efforts are not wasted on over-served bot traffic. Studies have shown that a significant portion of digital ads are never viewed by real humans, with some estimates suggesting that over half of all ads fall into this category.
Jason Wood, CEO of Specificity, emphasized the importance of Put-Thru in solving this critical issue, stating, “Larger companies tend to have better attribution tracking and have a much clearer view on just how bad it has gotten over the last few years. For that reason many are and were early to act. But SMB owners typically see it in the lack of results which frustrates them at the entire digital marketing industry. Put-Thru not only makes superior targeting and cleaner audience data accessible for SMB’s, but also provides legally compliant first-party data to our clients, empowering them to control their campaign spend and build stronger customer relationships.”
The launch of Put-Thru comes at a crucial time, following Google’s announcement of cookie deprecation and other industry changes that threaten to further obscure advertising performance metrics. Wood emphasized the urgency for businesses of all sizes to take control of their own first-party data, stating, “Big Tech is making moves that every business needs to be aware of. The need to own and control first-party data, identified through conversion markers like intent, has never been more important. Put-Thru is the solution that empowers businesses to take back control of their advertising efforts, allowing them to do more with their marketing budget.”
About Specificity Inc:
Specificity (OTCQB:SPTY) is a leading digital marketing firm specializing in delivering enterprise-level marketing solutions. With a core mission of offering clients the most advanced audience targeting capabilities, Specificity believes in precision targeting as the key to successful marketing campaigns. The company has developed cutting-edge tools that identify and target individuals in the buying cycle, maximizing the effectiveness of marketing efforts. Specificity leverages real-time messaging opportunities in digital marketing to provide businesses with competitive online traffic. Visit https://www.specificityinc.com/ to learn more.
About Put-Thru
Put-Thru is a revolutionary venture by Specificity, offering small businesses access to enterprise-level technology previously available only to larger companies. This innovative solution provides cleaner audience data, combating ad fraud and ensuring that marketing efforts are not wasted on ineffective advertising channels. With Put-Thru, businesses can take control of their advertising spend and achieve tangible results in the digital marketing landscape.Visit https://put-thru.com/ to learn more.