eCommerce Podcasts welcomes guest Jason Wood

Unpacking the Volatility of Data Targeting in Social Media and AdTech | Jason Wood Meet Jason A. Wood, the digital marketing maestro who doesn’t just think outside the box — he vaporizes it! As the trailblazing CEO of Specificity, Jason is reimagining the marketing game with jaw-dropping tech like ‘Pickpocket.’ From leading start-ups to winning…

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Nasdaq – “Specificity Acquires AImplify”

Bolsters Digital Marketing Capabilities TAMPA, FL / ACCESSWIRE / October 11, 2023 / Specificity Inc. (OTCQB:SPTY) (the “Company”), a full-service digital marketing firm that delivers cutting-edge marketing solutions, is pleased to announce its acquisition of AImplify, a cutting-edge AI-powered solution. Jason Wood, Chief Executive Officer of Specificity, commented, “Just 10 days after working with AImplify, we…

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AccessWire – “Specificity Proves Wildly Successful Results for Woodhouse Spa of St. Petersburg”

Client Since 2018 Renews its Targeted Digital Marketing Program TAMPA, FL / ACCESSWIRE / October 5, 2023 / Specificity Inc. (OTCQB:SPTY) (the “Company”), a full-service digital marketing firm that delivers cutting-edge marketing solutions, is pleased to announce the renewal of its targeted digital marketing agreement with long-time client Woodhouse Spa of St. Petersburg. Since 2018, Specificity…

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The News & Observer – “Specificity Adds AI-Enabled Audience Building Tool by Partnering with Aimplify”

Expects to Launch New AI Tool in Q1 2024 TAMPA, FL / ACCESSWIRE / September 28, 2023 / Specificity Inc. (OTCQB:SPTY) (the “Company”), a full-service digital marketing firm that delivers cutting-edge marketing solutions, is pleased to announce its partnership with AImplify, a cutting-edge AI-powered solution, to offer an AI-enabled audience building tool for its clients. AImplify…

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The Wall Street Journal – “Specificity Reaches$1.8 Million in Annual Run-Rate Revenue”

“Ongoing Revenues and Additional New Business Signed During June and July 2023 Equates to $1.8 Million Annualized Rate TAMPA, FL / ACCESSWIRE / August 8, 2023 / Specificity Inc. (OTCQB:SPTY) (the “Company”), a full-service digital marketing firm that delivers cutting-edge marketing solutions, today announced the Company’s filing of its Quarterly Report on Form 10-Q on August…

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With Absolute Specificity #7 – Brittany Crawford And Mitch Frisbie

  At Specificity, they use AdTech Platforms but do not use them to build audiences. Here’s why! Brittany Crawford and Mitch Frisbie share how Specificity helps clients build their audience and increase conversion from those audiences. They also talk about ad spend and why you should strategically target your audience. Brittany and Mitch added how…

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With Absolute Specificity #4 – Kevin Harrington & Brandon T. Adams

  In today’s ever-changing business landscape, it’s more important than ever to have a laser-sharp focus on your marketing strategy. In this episode, we sit down with Kevin Harrington and Brandon T. Adams to learn how they’re helping their clients succeed in the face of inflation, economic downturns, and big tech updates. Kevin is a…

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Top 5 Benefits of Targeted Digital Marketing

Marketing is one of the most important expenses in business, and brands of all sizes know it. Last year, digital marketing spending in the US surpassed $200 billion, and that’s only likely to increase in the coming years. Well, spending more money might help your campaign. Although, it simply isn’t feasible for most small businesses still…

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Everything You Need to Know About Programmatic Marketing

Have you been on the lookout for the best marketing tips? Are you looking for a breakthrough strategy that will take your business to the next level? Or have you heard the term “programmatic marketing” get thrown around, and are curious to know exactly what it means? Either way, you’ve come to the right place to learn…

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7 Key Reasons Your Business Needs a Proven Digital Marketing Strategy

Generating more quality leads is a priority goal for 79% of marketers worldwide. Other priorities include generating website traffic and improving brand reputations.  Meanwhile, about 85% of marketers say lead generation is their most important content marketing goal. Without a strong digital marketing strategy, however, you might not reach customers online. You might miss the chance…

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