With Absolute Specificity #2 – Brandon T. Adams

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WAS 2 | Video Marketing


We all have powerful stories, but it is in sharing them that makes the most impact. Brandon T. Adams knows this to be true. As a 2X Emmy® Award-Winning Producer, TV Host, Media Expert, Investor and Advisor, he has figured out the value of allowing companies and individuals to make their stories and messages heard. In this episode, he joins Jason A. Wood to share how he is bridging that gap between storytellers and listeners through video with his company, Rise and Record. Co-founded with his wife, Rise and Record encourages entrepreneurs and business owners to utilize video marketing every day. Brandon dives deep into content creation and marketing strategies and gives his thoughts on brand awareness, conversions, and value propositions. Full of great wisdom and advice, this conversation can guide you to share your stories and find the right people in the process.

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With Absolute Specificity #2 – Brandon T. Adams

We’ve got Brandon T. Adams with us. We’re honored to have him on the show. We’re going to get into a lot of stuff. It’s customary when you bring on a guest to share with the audience a lot of their accolades. With Brandon T. Adams, you can’t do that because it’s only about a half an hour show. I’m going to give you some highlights.

This guy has done more shit already than most of us will do our whole career. Dude’s been on over 300 podcasts and over 70 TV shows. He’s an Emmy Award-Winning TV producer, not once, not twice, but multiple times. He’s partnered with one of the original Shark Tank’s Kevin Harrington to create a business that takes in part equity shares and companies and helps him take off like greased lightning.

Frankly, that’s how we met Brandon T. Adams within that endeavor. We’ve engaged him and Kevin to help us at Specificity get our business where we want to take it. They’ve been instrumental in launching not only this show but many other facets of marketing. Brandon, where I’d like to start is Rise and Record. Here’s why I want to start there.

In my career, I have always been skeptical of sales coaches and motivational speakers. A lot of these people are people that couldn’t do it for themselves, so they started coaching. It’s the old adage. Here’s my experience with Rise and Record. This isn’t a commercial. This is a true story. I decided to send two of my director-level people down there. Both are very young on our team. Both are very instrumental in our business.

I send them down there, let them go check out Rise and Record with Brandon and his wife, they put on a great event. I’m the CEO of Specificity. They come back to me with spiral binders of shit we’re going to change with our company, things we’re going to do moving forward, and attitudinal shifts we’re going to affect. Here’s my first question to you, Brandon. What are you putting in the drinks down there? Tell me about Rise and Record. What is going on?


WAS 2 | Video Marketing


Jason, thank you. I always love talking to you. From the first time we met, we hit it off right away. Rise and Record is something my wife and I created. I’ll give the background of it. We started creating video content almost a decade ago. We had moved to Des Moines, Iowa, I bought a Canon 70D, and we were filming content.

I told Sam, my wife, “We’re going to document everything we do, the ups and the downs.” We were just dating at the time. We showed the shit that wasn’t working. We showed the wins. We showed the losses. I got back when I didn’t wear a black shirt every day. You got pictures of me in blue and red. I’m crying almost in some videos, but we documented the journey.

This is before I even started creating TV shows, and then I started producing TV shows and doing more content. The whole Rise and Record theme is rising up and sharing your story specifically through video. Why is it important to do that? One, your message is powerful and can help other people. We found when you start sharing your message, what you do for a living, and how your company can help people specifically through video, it can help you get more clients. It can help you raise money. It can help you do all these different things.


WAS 2 | Video Marketing


Rise and Record is an event that we do every year in Nashville where we bring in speakers and talents. We have some fun. They share their story, but these entrepreneurs share how they use video to grow their business and how you can do it, too. That’s Rise and Record. It all started with a camera, and my wife and I being fun and creative.

Most of the stuff you do started with the camera. One of the interesting things for me came out of Rise and Record and that venue you put together. A lot of these types of venues and these overly produced venues bring in a lot of cliche. They bring in a lot of people and it’s all about a strategy they want to sell you.

What intrigued me about Rise and Record, and I don’t know if I’ve told you this, but I’m going to be personally in attendance next year. What my team brought back to me was the heart. That surprised me because they shared with me some of the speakers that you engaged. These weren’t clichéd corporatist people with, “Get up at 5:00 in the morning. Hit it hard.”

All the cliched shit we hear in business, ABC of sales, and all that were real gut-wrenching, “This is what I had to go through to get where I wanted to go.” These people just shared. How do you attract in your life the type of people that have not just the skillset and success, but the heart and the willingness to share that side of the experience?

There are two things. One, I believe what you put out to the world is what you’re going to attract. The energy. Also, I am the kind of person that, if I can’t consider inviting somebody over to dinner with my family breaking bread together, I don’t want to do business with them. I want them to be somebody I’m going to have fun with, enjoy, and have a real good meaning behind it.

[bctt tweet=”What you put out to the role is what you’re going to attract in energy.” via=”no”]

Also, I want to be around people that want to be the best at what they do. They want to strive. For me, I’m very driven. I’m motivated to be the best at what I do for anything that I take on. I want to be around A-players. Go back to Rise and Record. You look at a couple of people. John Lee Dumas of Entrepreneurs On Fire became a friend of mine years ago. I helped him raise a bunch of money for his book.

He’s one of the top podcasters in the world. He’s generated $25 to $27 million in revenue from a podcast show. He’s one of the top in that area. Brian Kelly has billions of views. He was part of Florida Georgia Line, became the Beach Cowboy, one of the top musicians out there. I wanted the top person to be in my world and to provide value to my audience. That’s my way of life.

You look at Kevin Harrington. We’re involved for Specificity on part of the team. He’s a good friend and partner of mine. He has taken a thousand products to market, created the infomercial he has on Shark Tank, and all these different things. He is the top, in my mind, in the world of for what he does. I always wanted to surround myself with the right people.

How did I get into business with them? How did I get them into my world and stages? I find a way to add value to them. Everything comes down to value. I can’t tell you how many times people reach out to me. They DM me. They send me a message. They want money. They want an introduction. They want something from me.

How many people reach out to these other influential people when somebody wants something from them? Flip the script. You want to get somebody’s attention, you want to get into relationship with them? Help them, make them money, pay them, add value, help them achieve their goals, and then they will get in your circle. Most people want the quick fix. You got to be in for the long game.

I couldn’t agree more. I’ve dealt with that in my own career. I’ve had several businesses myself. You can always tell the difference between somebody that wants to partner with you, build something, and go do something that’s going to be valuable and profitable for everybody. You can always tell the difference between people looking to do good business and the people that just want to win every transaction.

The people who want to win every transaction are always struggling for that next transaction. It’s amazing. I can’t wait for Rise and Record next year. I’m going to be there. I want to move on to content creation. You and I had, at least 6 or 8 months ago when we first got together, a very different opinion on this. I’ve come around, not all the way, but in large part, to your way of thinking on this.

Before I do, I want to ask you something about something that I find interesting, and I think our audience will find it interesting, too. Talk to me about why you always wear a black shirt. Tell the story of why Brandon. T Adams always has on the same damn clothes. I’m sure you have multiple black shirts, or at least I hope, but I’ve never been around you when I caught an odor. Tell everybody why you do it.

It’s funny. My wife just did a video on her Instagram, and it showed the closet. She asked me what I wanted for Christmas, and I said, “Black t-shirt, black jeans, and black Timberland shoes.” By the way, I own probably 50 black t-shirts, 30 pairs of these jeans, and I own 4 of the shoes. She thought that was so funny. Why do I do it? There are a couple of reasons.

One, I started doing this in 2018 when we were filming for the show, Success in Your City. We were a traveler around the country. I remember thinking about what I had to wear for different scenes. I’m like, “I had to wear a blue shirt.” We would film sometimes 5 to 8 scenes in a day. Think about it, you got to wear all these different things and what I’m going to wear. I got quite annoyed by that.

I thought, why does it matter? The other part of it is, I had always found successful people. You look at certain people out there. They wear the same clothing. I know Mark Zuckerberg does like the gray shirt. You look at Steve Jobs. He did the black shirt. Why did they do that? They do it because it’s proven. When you have to think about what you have to wear, you’re burning your brain power to focus on something that doesn’t fucking mean anything.

I realized I wanted to take away fewer things to have to think about that didn’t bring me any value, like what I had to wear every day, and I just went all in black every day. Every once in a while, you’ll see me for a special occasion. My wife will get me a shirt. She said, “You got to wear this.” I wear black every day. I don’t have to think about it. I just put it on. It’s easy to travel, it makes my life easy, and it’s simplicity. The most successful entrepreneurs find ways to eliminate the petty little bullshit things that take up their brain power. They focus strictly on making the moves to help them get to their goals.

[bctt tweet=”The most successful entrepreneurs find ways to eliminate the petty little things that take up their brain power.” via=”no”]

It makes a ton of sense from a content creation perspective. I know I struggle with that. I’ll never do it. I just don’t have that in me to do it.

That’s fine.

You’re younger and better looking, so you could pull it off. At my age, I need help with clothes. I got to wear Armani shirt just to dress this up a little. When you’re 32, good looking, and already on top of the world, you can wear a white t-shirts all day if that’s what you want to do. From a content perspective, it makes sense because we do content here at Specificity.

I’ve got a TikTok page with a bunch of followers. It’s more convenient to bring down my guy that films it in a day. Try to shoot 8 to 10 pieces of content, and then share it over a period of time. To your point, it’s a pain in the ass. I don’t want to wear this shirt on a piece on Monday, and then again on Wednesday, and then again on Thursday. It doesn’t look right. It doesn’t play right.

The black t-shirt solves all of that challenge. I can see that. Let’s move on to that. When I first met you, we were talking about content and we were talking about in the context of Specificity. You were telling me that I needed to put out content in volume. Not worry so much about necessarily the quality of content, but volume and content is king.

From my perspective, I’m like, “What is this guy talking about? Shitty content isn’t going to do a damn thing.” As our relationship evolved, I started looking at your social media and Kevin Harrington’s social media. I’m watching what you guys are doing, and sometimes these videos are just saying hi to your audience.

Other times, it’s core value proposition stuff. Other times it’s, “I want to introduce you.” I’m watching your following grow. I’m like, “This guy’s onto something.” Where is the line in volume of content where it becomes the point of diminishing returns in your view? Does that even exist when it comes to volume of content?

Honestly, I don’t think I’ve seen somebody where I’ve said, “You’re doing too much content.” Content is king. Think about this. If I go post a video right now on Facebook, Instagram, LinkedIn, or wherever, beyond the avid fans and followers, the percent of your audience, unless you’re paying for it, that see your content is not even 10% of your following.

When you think about that, if I’m going to post 2 or 3 videos a day, I’m more likely to reach my following. I’m more likely to get in front of the right people. Content is king. Don’t just be posting shit and not having something of value in the videos. I’ll do Instagram stories. A story is bringing people in your life. The best way I put it is it’s like your own reality TV show.

People on social media can follow and see inside your life. I’ll show when I’m traveling. I’ll show some tips along the way, but then regular posts are more thought out. It’s best tips, best advice, your thoughts on life, and your thoughts on how to do a certain thing. More importantly, look at what you want to be known for. What do you want your brand to be?

For people that are following you, what do you want them to know you as? If they know you as a certain thing, they know they can go to you for that. If you want to be known as a marketing expert, what are you going to do? You’re going to share free content around marketing. You’re going to show them when you’re with prior clients or clients now, marketing strategies, that’s case studies.

You’re going to not just tell them. You’re going to show them what you do. When they see that constantly, what’s going to happen is, that’s going to build in their mind that, “Jason is the marketing expert. If you ever need marketing services, who are you going to go to? Jason.” They might not buy from you, but they might tell their friends about you.

Again, I’m always a long game. There is content that I posted 7 to 8 years ago back when I was branding myself as a crowdfunding expert. People still reach out about that, but now they know what I do, those people end up hiring me. It’s a long game. Think about if you’re investing in stock, that’s one thing you get a return over time for most cases.

If you invest in video content and your digital footprint online, over time, you will get returns. I always say it takes one viewer to turn into your next million dollar deal. You don’t need a million followers. You need the right followers. You can go out and buy thousands of followers. You can buy a following. I’ve never done that. I have the right people that follow me. Those eyeballs turn into dollars. They turn into opportunity. Make sure you’re getting the right followers. How do you get them? By consistently creating video content.



The right followers is exactly right. That correlates our core message in Specificity for audience build out. When it comes to strategy for us, take this show for example. We’re launching this thing. Here we go. I’m not interested in having 1.2 million followers which don’t give a fuck about the content that we’re disseminating or give a shit about it. That’s busy work to me. I’d rather have 5,000 followers of chief marketing officers, professionals, experts, or potential vendors that can add value to us. That’s missed a lot. People get caught up in the content game about mass and volume of following and not quality. That’s an excellent point.

That transition to the next subject that I want to talk about. A lot of people in marketing space and content space shy away from this conversation. I love that you don’t. I’ve read a lot of your stuff and I’m like you in this regard, and that’s money. At the end of the day, people get clammed up when you talk about money.

I don’t understand it because what I tell all of our prospective clients is that, “We are dope at digital marketing, audience, and all this stuff. We’re great. We’re good. We can do this. Here’s the strategy.” Ultimately, what I’m here to sell you isn’t all of that. That’s the vehicle. What I’m here to sell you is money. You give me some, I return you a lot.

In my personal life, I’m an enigma when it comes to money because I’ve always demanded of myself to make as much of it as I could. That’s how we keep score business. I’m a guy that doesn’t give a shit about the money. I don’t have three Porsches in the garage because I don’t care about that stuff. None of that shit matters to me. It’s the metric with which we keep score.

I love that you brought this up because I’ve been talking about this a lot lately. I did a post about generational wealth and building wealth. Again, I’m like you. I wear the same thing every day. I don’t have no Lamborghini or fancy car. That’s not my thing. It’s about you being the best at what you do. As you make more money, you have more power to do more good with the world.

Also, it’s keeping score a little bit of, “You’re mastering your thing and you’re doing it at the highest level.” For me, I believe in that. It’s your duty to be the best you can be at what you do and charge what you’re worth. A lot of people don’t. Let’s say, Jason, if I give you $100,000, and in return, you give me $500,000 from the things that you provide for me, that’s a huge win.

[bctt tweet=”It’s your duty to be the best you can be at what you do and charge what you’re worth.” via=”no”]

I think a lot of people get caught up. It’s more insecurities, not knowing their self-worth and what they actually do, the confidence of what they’re doing. That means that they lack in the amount of money they make. I believe if you have confidence and talent, you’re willing to work hard, and you put the right resources together to provide value, you can make a shit ton of money. You can help a lot of people.

At that point, you name your price. I’m a big believer in that. People that say money isn’t everything. Money isn’t everything, but being broke don’t do shit for you. I’ve been broke. I’ve been close to bankruptcy. If you don’t have fucking money to provide for our family or food that is, there is no proudness in being broke. Unless you’ve experienced that, you don’t know what I’m talking about. That’s why I believe in wealth.

I’ve experienced it too. I get it. The saying goes, “Money won’t buy happiness, but the lack of it will sure as fuck make you miserable.” There’s that balance point. You get into these dynamics and I know you see it, and it happens, in my experience, in the bigger cities. I lived in Harbour Island in Tampa. That’s a very different experience than I when I lived in St. Pete. That’s a very different experience now that I’m out one of the suburbs out of little South Tampa.

You run into these people that you can just tell to spend so much time, money, and effort crafting a bullshit facade that most people can spot 15 miles away, and it does them no good. That’s such a waste of effort and talent. To that end, if you can craft that bullshit facade so perfectly, why can’t you just go build a brand and make it real? Isn’t that the thing?

Yeah. I like to call out. I have a love-hate relationship with the whole word influencer. I’m a person of influence for certain people, and there are influencers. I know the YouTube influencers and all those people have millions of followers, and that’s one thing. I also know there’s a lot of influencers with millions of followers, and they don’t make much money.

Also then, there’s the people that take the pictures in front of the jets, in front of the cars, and everything. I can see, you got it and you’re showing what you’ve created, but there’s a way to do it. There are some people whom I like to call the bullshit out. This is a whole another tangent you got me rolling now. When people say, “I make this much money a day. I’m a 7-figure entrepreneur or an 8-figure entrepreneur. I’ve done this.”

I like to call it out. I like to say, “How much do you take home? There are taxes, expenses, and everything else. How much are you?” There are so many technical things that the average person sees this and they think something, but they don’t know the actual real numbers. I’m the kind of guy that calls that shit out. I will never be the person that leads astray because I’ll say exactly how it is. That stuff’s bullshit.

People need to know. I’ll give you an example. Go back to my buddy, John Lee Dumas. I have so much respect for the guy. He has been posting his profit and loss for a decade now on his website. As a public company, you got to state that. He does it. He’s an entrepreneur. Every month, he shows you how much money he brings in, exactly where it came from, what his costs are, and everything.

I love it.

He’s on average of $250,000 million a month or whatever it is, but he’s showing you the real of it, the balance sheet. “Here’s what I do. Here’s what you can do. I’m bringing you behind the curtains.”

I do it, but it’s my proxy because I have to file quarterly returns with the SCC. I don’t have a choice. It’s out there for everybody to see. Let me ask you this, Brandon. Let’s get into the marketing world here. I’ve always been a believer. This has been my entire career in marketing, sales, and all of it. There is no silver bullet.

I believe that the best marketing campaigns I’ve ever been a part of, or that I’ve ever seen, or that I’ve ever been in charge of. Whatever role that I’ve played, whether it’d be ancillary or direct, have encompassed several components that worked well together. That doesn’t always happen. We can sign a deal with a client that has an agency, and that agency is protectionist.

Their job and mission for day one is to get the digital guys out because they’re trying to protect, for example, that traditional ad spend. I always watch those agencies after those deals conclude. Almost every time, you see a decline in the revenue, in the client base, and in their retention model. That’s a piss poor way to operate because it doesn’t advocate for the client.

This is how we found you guys and that’s why we partnered with you so quickly. It took a few weeks of conversation. We had a deal in place, and let’s rock and roll. We try to find partners and people that want to get on the same mission as us who play their part for here. We’ve got other people playing the part over here.

Our role is here in the center, and try to get that to gel. It’s almost like putting together a football team. You can have all the A-star talent you want, but if the team doesn’t gel, you’ve got nothing. What’s your experience in terms of marketing and getting involved in projects where you’ve seen it gel or you’ve seen it not gel despite the level of talent involved?

Going to the analogy of a football team, I was a captain of the football team, almost a D end. I see the team. Here’s what I’ll tell you. I look at my senior year. We lost our starting quarterback. We lost our starting tackle, 3 or 4 people. I saw the team starting to fall apart, and then we had to rebuild. I had to instill confidence in certain people. I look at when you have an all-star team, you need to work in harmony and you need to work together.

I could bring the best people together but if we have a bunch of chiefs in the room and we can’t work collaboratively, we’re not going to get shit done. For marketing, I look at, “Who’s your expert?” In our team, I’m the expert producer and video marketing expert. We have our digital team. We have our PR team. We have our insight team. We have all the different aspects of this.

We work in perfect harmony and not everything’s going to work. You try multiple things. You’re focused in on who your direct avatar is. If you try enough things, you know you’re going to win. That’s been my philosophy. I know that if I’m working with somebody, I need some time. It may not happen in the first month.



However, 6 or 8 months from now, I might have it dialed in where I’m helping them get huge results because you’re trying different things. It come backs to work, too. You have to put the work in, and you do the research on it. To sum up, it’s having the dream team, working in perfect harmony, and collaboratively where they have a group together, and just putting in the work with it. My old saying is, “Work beats talent every time.” Hard work always wins.

I want to get your opinion on something you were just talking about. Ever since this iOS update and big tech, they can’t target anymore. Ad agencies are struggling. Facebooks and Instagrams gave traditional ad agencies a vehicle to submerge their clients into the digital space without having to acquire digital talent. It was great.

They could target audiences and do all these things in the digital medium, and they didn’t have to hire programmers or full stack developers. They didn’t have to leverage software and become experts in all of those things that a traditional ad agency doesn’t have the wherewithal or core competency to do. I’d love to get your take on this. I know we’re coming up against it here time-wise.

What we’re seeing a lot of is this big shift with agencies that we’re working with to shift client spend out of executionable, quantifiable, trackable marketing, and back into branding and creative. Let me give you my take. We’ve already talked about this. I want to prep the audience for where I stand because I think you have a very unique perspective on this.

For me, as a digital marketer and a conversion strategy guy, what we say all the time is, “I can take mediocre creative to a hyper-targeted audience of high likely buyers, and I can make you money. I can’t take the dopest creative in the world to an audience that doesn’t give a shit about your product and convert a single thing.” That to me is so telling as to where the focus ought to be.

Ideally, the dopest creative with the right audience is where you want to land. What would you say about this paradigm shift as these agencies are pulling back from digital because the engagement metrics are slipping? They’re going back into this several-year-old world of, “You have $500,000 marketing budget or $1 million budget. We need to spend half of it on a brand redesign, rebrand, and new logos.” What do you think? What’s your perspective on that?

This conversation is exactly why we’re partners with Specificity because I see what happened with iOS update and everything as a shit show, not being able to actually target the people you want to. Think about me. If I’m speaking English and I’m promoting to a Spanish-speaking audience, what is that going to do for me? I’m not speaking to the right people.

You need to be able to speak to the right people, not just spray a bunch of marketing dollars and pray it’s going to work. On the branding side, I do believe you should be investing money in the brand, but it’s a long-term play. It’s not going to happen overnight. Let’s say, a video with my phone versus a high production shoot.

I can create a video with my phone. If I have the right messaging in that video and who I’m speaking to and you plug that into a system that goes in front of the right audience, that’s going to convert. I could do a high production shoot and do the same thing. There’s a time and place for that, but you don’t need to start there.

You can start with content from your phone and over time, you can build that brand. If I was going to stand there, I would say, “You got to invest money in the brand.” It’s a long-term play, but you also need to make sure you’re investing money so you’re speaking to the right audience. You’re not just putting a bunch of marketing dollars out there and praying you’re going to find one of those winners. It’s not going to work that way.

What would you say to a guy like me that in my world and in my space, I believe in building a brand, too. Clearly, it’s name recognition, fundamental understanding of a company’s core mission, core value proposition, and articulated sales arguments for the product. Whatever the case may be, it depends on the type of company. For us, because of the massive adoption rates with social media across so many mediums, I fundamentally believe that branding is no longer what you tell an audience your brand is. It’s what they tell each other.

Therefore, what drives brand awareness is a robust conversion strategy. When you convert the right audience and they tell their friends, that is a dramatically or frankly exponentially faster way to grow brand awareness, but it’s done so in a way that it’s not so corporatist until you see markets where companies come out and their market position is in a given market. “We’re not the best. We’re not the worst. We’re in the middle,” and that’s their value proposition or, “Our shit is not very good quality, but it’s cheap.”


WAS 2 | Video Marketing


Until companies start talking like that with audiences, everything they say is a Me Too statement, best quality, fastest delivery, best price, all the shit. Consumers, because of social media, look at brand elements and core value propositions put out by brands. They don’t believe it. They look at any industry.

Ford’s got the best trucks. So does Chevy. So does Toyota. They’ve all got the best cars. J.D. Power and Associates gives them all an award because they all pay for it. There are consumers on social media and the awareness they’re gaining from one another. They’re skeptical of a brand message coming from the company, but not when it comes from each other. The best way that can happen is to convert.

What people say about you and not around you is what your brand is and who you are. That’s one thing. This is what we do. Take your success stories with your company. Put people that have had massive success and achieved their results that they wanted in front of the camera and let them talk about you, versus you talk. That is what will drive the conversion.

Tell them not only to share what it was like working with you, but them sharing how their life has changed and where they’re going. Ultimately, what do people want? People buy into the end result. They buy into what they want. When you see somebody else that worked with you and they say, “I was here and this company, Specificity, took me here,” other people watch and they can see that person. They say, “I see part of myself in that person. I want to be that person in this story,” so then they hire you. That sells, too.



That’s a great perspective. I knew you’d have some insight on that. We’re in a time with technology in conjunction with consumer awareness. Social media has both dumbed down and heightened the awareness of consumers. It’s a dichotomy. In certain arenas, social media certainly dumbed down people because they believe everything they read on Facebook or Instagram. “If there’s a video of it, so it must be true.” There’s some of that.

I think that the net effect of social media in terms of branding and marketing has been that they can gain perspectives about companies, products, and brands. They don’t have to listen to the company anymore to get that understanding. I don’t have to follow Aston Martin anymore. I can just type it in TikTok and watch 30 videos of guys that bought one telling me what they think of it in real time. That’s so much more impactful to your point. Stick those people in front of the camera.

You think, too. Ever watch an Apple ad for Apple Computer or Apple products? If you watch it, you don’t even see until the end what they’re talking about. They’re just showing people that are living better versions of themselves and achieving different things. What are they selling? They’re selling the result to you and the lifestyle.

Steve Jobs was one of the greatest marketers of all time. From what I hear, he was a piece of shit person. He didn’t treat people well. I do know he was a great marketer. He understood how to communicate the end result to people. I’ve read the books about what he’s done and I always think of that. Show people the end result and get them where they want to go. At that point, there is no price. I’ve given probably $30,000 to Apple over in my lifetime.

[bctt tweet=”Show people the end result, get them where they want to go, and they will pay you at that point.” via=”no”]

The measure of an entrepreneur doesn’t reside in just the balance sheet. It also resides in the opinions of the people that went on the same mission as that entrepreneur. You could always tell the entrepreneur mentality by how they refer to their people. You get an entrepreneur, “This is my employees, my engineers, my this, and my that,” versus entrepreneurs that say, “My team, my people.”

In my view, people who refer to their team as their team and not their employees are entrepreneurs that care about the experience their people have every single day coming to work. We’re running out of time. I know you’re a busy guy, but I want to run through this. What do you got coming down the pipe for us in 2023? What’s going down?

I’m enjoying life. I’ll tell you that. I’m on my groove of things. I’m creating a lot of content. We’re looking at doing a docuseries starting the spring of 2023. I got Rise and Record coming. It’s October 17th through the 19th, 2023 in National Tennessee. I’m excited for that. I’m glad to hear you’re going to be joining us.

Also, I always love getting better at what I do, mastering my talent, and providing that value to partners like you to help grow companies. Ultimately, I am competitive. I’m a former football player or athlete. I played rugby. I always want to win. I always look at it as Super Bowl. I want to win the Super Bowl. I never want to lose. I want to come with the most value to help my partners win in life. That’s what I got in the pipeline.

I can certainly attest to that. We’ve been working together for several months. You and I talk 2 to 3 times every single week. You’re always available. When I’m doing something, I’m like, “Brandon will know the answer to this.” We appreciate your partnership. I value your friendship. Brandon, thanks so much for your time. It’s always a pleasure to talk to you.

Thank you.

We’ll talk soon. Have a great one.


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