Smart Data, Smarter AI: Upgrading Your AI From Dumb to Enriched | Jason Wood

Jason and Norm will be going over tools and strategies utilizing AI with social media and paid advertising. Specificity is an avant-garde digital marketing strategy firm which constantly seeks and deploys new digital marketing technology and implementation tool. Specificity Inc – https//www.specificityinc.com Sign up for our newsletter – https://lunchwithnorm.beehiiv.com Our guest is the founder, CEO at Specificity. He Has introduced a focus on audience identification that openly mocks the “persona” approach that is commonly used. His healthy distrust of Big Social, Big AdTech and much of Big Data comes very substantiated from a couple of decades of building workarounds to get away from Big Tech.