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Better tech. Better data.
A hybrid model for paid ad spend.
Our industry disrupting technology is more than just better audiences; it’s a whole new model for using paid ad spend.
Others monetize.
We revolutionize.
We solve the biggest problems facing digital marketers and brands while platforms design ways to monetize on waste.
Others monetize.
We revolutionize.
We solve the biggest problems facing digital marketers and brands while platforms design ways to monetize on waste.
Systemic industry problems designed to waste your money:
Specificity is just different.
When we build addressable audiences, we pull them through the only 1-1, first party data graph in the world.
That means no more bots, no more errant data and de-anonymization becomes accurate, clean and the best way to build a legally compliant, comprehensive 1st party data set. We are the first company, in the new adtech world, (post iOS 14.5 & post cookie depreciation) to deliver brands the data they need to fully operate their marketing and revenue efforts.
We accomplish all of this with the budgets brands already spend to serve ads to these audiences. In 2024, capitalizing data, activation, ad spend and measurement in separate buckets ONLY serves to harm your efforts and dilute your data. And brands building audiences directly on ad serving platforms are wasting most of the ad spend they commit to those campaigns.
It’s a big conversation, but it's one you need to have with us because none of what we say or do is based on opinions; it’s based on market reality. The world has changed and it’s about time your model changes with it.
We build your own legally compliant 1st party audiences with:
Intent Audience
Resolve the traffic taking action on the ads served & the traffic coming to your site organically. This can be done daily.
Broader 1st Party Data Set
Resolve audiences that you serve the ads to regardless of whether or not they take action. This should be done a couple of times per year.
Connect Marketing Data
Connect Marketing Data to CRM/CDP tools for clearer conversion understanding.
We're different where it matters.
The marketing industry monetizes on waste with errant data, specious ad placement and bot traffic.
We eliminate it.
Here's what our clients have to say.
Larry Taman, Brand Positioning Doctors
There is simply nothing else out there like Specificity! They are a digital marketer who helps any marketer from the largest brands to small businesses deliver marketing messages in a way that is most efficient and compelling. And here's the most interesting part, since the IOS update (followed by Android) that protects consumer privacy, I have not seen any digital marketer that comes close to doing what Specificity can do. If you are spending money on digital marketing and you are NOT using Specificity, you are falling behind and/or losing money.
Brett Pitzulo, Ohio Glaciers
Specificity does a great job working with their clients. They are very helpful and respond to posting things on the website very quickly. I am very happy with their service and would recommend anyone to use them.
Mark Letteleir, Owner & CEO Woodhouse St Pete
When we spoke and you explained how you all operate, it really was a situation where you could sit there and show me how much business was coming in the door due to your ads and to your service. That made a huge difference for me.
It's been just fabulous. They are very professional. They are very on the spot. Anybody, if they care about what they're doing is actually helping them put money in their pocket, and in the cash register then they should absolutely be looking at Specificity.
Joshua Cohol, Owner of Youngstown Tile & Terrazzo
My experience with Specificity has been bar none. I have been absolutely blown away by the positive results. They bring customers to me. They open the door, let them come in and allow me the ability to close those.
It has been very seamless working with Specificity. Turn around time is usually 24 to 48 hours. The quality has been superior. Specificity is very upscale, informative, up to date with means and methodologies. The results speak for themselves. I mean you can stick your head up the bull's ass, but wouldn't you rather take the butcher's word for it?
Jeff Shirley, Managing Partner, Brand Positioning Doctors
Specificity Delivers! They have helped many of our clients increase revenue through their various targeting capabilities. Specificity is a "must have" Digital Marketing resource to help you exceed your goals.
Jordan Cobb
We have had a great experience working with Specificity and our campaigns are showing a positive ROI which no other company was able to do. Highly recommend!
Will Oddis, Burnett Pools, Spas & Hot Tubs
I thoroughly trust Jason and his team when it comes to my marketing needs. We have been working together for over a decade and during that time Jason has always done well for my business. He has been a significant voice in helping guide me down the right road.
If you are willing to commit to his company and the processes that are involved you will achieve significant results. I can’t speak highly enough of Jason and his company.
Brett Pitzulo
Ohio Glaciers
Specificity does a great job working with their clients. They are very helpful and respond to posting things on the website very quickly. I am very happy with their service and would recommend anyone to use them.
Mark Letteleir
Owner & CEO Woodhouse St Pete
When we spoke and you explained how you all operate, it really was a situation where you could sit there and show me how much business was coming in the door due to your ads and to your service. That made a huge difference for me.
Joshua Cohol
Owner of Youngstown Tile & Terrazzo
My experience with Specificity has been bar none. I have been absolutely blown away by the positive results. They bring customers to me. They open the door, let them come in and allow me the ability to close those.
Jeff Shirley, Managing Partner,
Brand Positioning Doctors
Specificity Delivers! They have helped many of our clients increase revenue through their various targeting capabilities. Specificity is a "must have" Digital Marketing resource to help you exceed your goals.
Jordan Cobb
We have had a great experience working with Specificity and our campaigns are showing a positive ROI which no other company was able to do. Highly recommend!
Will Oddis
Burnett Pools, Spas & Hot Tubs
I thoroughly trust Jason and his team when it comes to my marketing needs. We have been working together for over a decade and during that time Jason has always done well for my business. He has been a significant voice in helping guide me down the right road.
