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Enriched AI is the only smart play.
With this acquisition, using diluted big tech and big social data for AI optimization only allows you to arrive at really dumb conclusions quickly. To arrive at smarter conclusions you have to start with better audience ID data.
That is Enriched AI.

*COMING SOON*
We are partnered with one of the industry leaders for data, to pair smart targeted audiences with AI learning to drive conversions.
Resolve the majority of adtech audiences into addressable audiences to be used everywhere.

Reaching the right audience in a post iOS update world requires strategy, and we have it.
With the marketing and tech world constantly evolving, Specificity prides itself on not being married to any type of ad tech. We remove the guessing game completely by leveraging smarter strategy and technology.
We can target based on:
Location
Whether used as a contextual layer in identifying the right audience or as a stand-alone select, location behavior matters when dialing in your audience.
Search
We pull device IDs based on search behavior by keywords related to your specific product or service, outside of their initial search.
Criteria
With access to over 5 billion data points, we are only limited by our own creativity in audience identification. If there is a characteristic, we'll reach it.
We're different where it matters.
AdTech platforms seek to monetize technology. We leverage it directly on your behalf. We have the ability to show you which targeting selects don't stop at engagement, but continue to conversion.
Our services include:
News, Updates, & Blogs
eCommerce Podcasts welcomes guest Jason Wood
Unpacking the Volatility of Data Targeting in Social Media and AdTech | Jason Wood Meet Jason A. Wood, the digital marketing maestro who doesn’t just think outside the box — he vaporizes it! As the trailblazing CEO of Specificity, Jason is reimagining the marketing game with jaw-dropping tech like ‘Pickpocket.’…
Read MoreThe Adtech Game of 3-card Monte!
Agencies touting a data asset giving them the ability to address 70%-80%-90% of adults might be right when they say they can serve that many people ads. But ask yourself this, does it make sense to market to 200 million people? Probably not and more to the point, it is…
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