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Better tech. Better data.
A hybrid model for paid ad spend.
Our industry disrupting technology is more than just better audiences; it’s a whole new model for using paid ad spend.
Others monetize.
We revolutionize.
We solve the biggest problems facing digital marketers and brands while platforms design ways to monetize on waste.
Others monetize.
We revolutionize.
We solve the biggest problems facing digital marketers and brands while platforms design ways to monetize on waste.
Systemic industry problems designed to waste your money:
Specificity is just different.
When we build addressable audiences, we pull them through the only 1-1, first party data graph in the world.
That means no more bots, no more errant data and de-anonymization becomes accurate, clean and the best way to build a legally compliant, comprehensive 1st party data set. We are the first company, in the new adtech world, (post iOS 14.5 & post cookie depreciation) to deliver brands the data they need to fully operate their marketing and revenue efforts.
We accomplish all of this with the budgets brands already spend to serve ads to these audiences. In 2024, capitalizing data, activation, ad spend and measurement in separate buckets ONLY serves to harm your efforts and dilute your data. And brands building audiences directly on ad serving platforms are wasting most of the ad spend they commit to those campaigns.
It’s a big conversation, but it's one you need to have with us because none of what we say or do is based on opinions; it’s based on market reality. The world has changed and it’s about time your model changes with it.
We build your own legally compliant 1st party audiences with:
Intent Audience
Resolve the traffic taking action on the ads served & the traffic coming to your site organically. This can be done daily.
Broader 1st Party Data Set
Resolve audiences that you serve the ads to regardless of whether or not they take action. This should be done a couple of times per year.
Connect Marketing Data
Connect Marketing Data to CRM/CDP tools for clearer conversion understanding.
We're different where it matters.
The marketing industry monetizes on waste with errant data, specious ad placement and bot traffic.
We eliminate it.
Here's what our clients have to say.
Brand Positioning Doctors
Specificity does a great job working with their clients. They are very helpful and respond to posting things on the website very quickly. I am very happy with their service and would recommend anyone to use them.
Original Shark from Shark Tank
Specificity has the ability to target consumers in ways that digital marketers have dreamed of for years. And because their focus is audience ID and segmentation technology, Specificity can run campaigns for virtually any business and drive trackable results that also generate business intelligence every company needs. In a market where everyone is doing the same exact thing, Specificity offers new a approach to digital marketing.
Burnett Pools, Spas & Hot Tubs
I thoroughly trust Jason and his team when it comes to my marketing needs. We have been working together for over a decade and during that time Jason has always done well for my business. He has been a significant voice in helping guide me down the right road.
Ohio Glaciers
Specificity does a great job working with their clients. They are very helpful and respond to posting things on the website very quickly. I am very happy with their service and would recommend anyone to use them.
Owner & CEO Woodhouse St Pete
When we spoke and you explained how you all operate, it really was a situation where you could sit there and show me how much business was coming in the door due to your ads and to your service. That made a huge difference for me.
Owner of Youngstown Tile & Terrazzo
My experience with Specificity has been bar none. I have been absolutely blown away by the positive results. They bring customers to me. They open the door, let them come in and allow me the ability to close those.
Original Shark from Shark Tank
Specificity has the ability to target consumers in ways that digital marketers have dreamed of for years. And because their focus is audience ID and segmentation technology, Specificity can run campaigns for virtually any business and drive trackable results that also generate business intelligence every company needs. In a market where everyone is doing the same exact thing, Specificity offers new a approach to digital marketing.
Owner of Youngstown Tile & Terrazzo
My experience with Specificity has been bar none. I have been absolutely blown away by the positive results. They bring customers to me. They open the door, let them come in and allow me the ability to close those.
Ohio Glaciers
Specificity does a great job working with their clients. They are very helpful and respond to posting things on the website very quickly. I am very happy with their service and would recommend anyone to use them.
Owner & CEO Woodhouse St Pete
When we spoke and you explained how you all operate, it really was a situation where you could sit there and show me how much business was coming in the door due to your ads and to your service. That made a huge difference for me.
Brand Positioning Doctors
Specificity does a great job working with their clients. They are very helpful and respond to posting things on the website very quickly. I am very happy with their service and would recommend anyone to use them.
Burnett Pools, Spas & Hot Tubs
I thoroughly trust Jason and his team when it comes to my marketing needs. We have been working together for over a decade and during that time Jason has always done well for my business. He has been a significant voice in helping guide me down the right road.
