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Enriched AI is the only smart play.
With this acquisition, using diluted big tech and big social data for AI optimization only allows you to arrive at really dumb conclusions quickly. To arrive at smarter conclusions you have to start with better audience ID data.
That is Enriched AI.
We are partnered with one of the industry leaders for data, to pair smart targeted audiences with AI learning to drive conversions.
Resolve the majority of adtech audiences into addressable audiences to be used everywhere.
Reaching the right audience in a post iOS update world requires strategy, and we have it.
With the marketing and tech world constantly evolving, Specificity prides itself on not being married to any type of ad tech. We remove the guessing game completely by leveraging smarter strategy and technology.
We can target based on:
We're different where it matters.
AdTech platforms seek to monetize technology. We leverage it directly on your behalf. We have the ability to show you which targeting selects don't stop at engagement, but continue to conversion.
Our technology identifies the right people, engages them with messaging, and drives action by using well-placed call to actions to convert them. Our technology makes us the sharp end of the sword.
Our services include:
News, Updates, & Blogs
The Kansas City Star -“Specificity Strengthens Client Services with the Appointment of Account Management Expert Shelby DeCarlo”
TAMPA, FL / ACCESSWIRE / February 8, 2024 / Specificity Inc. (OTCQB:SPTY) Specificity, a leading digital marketing agency, is proud to announce the addition of Shelby DeCarlo as Client Success Manager. In this capacity, Shelby will oversee the existing Specificity client base and provide strategic support in the development and…Read More
In a world driven by AI, we must safeguard the essence of creativity, protecting the soul of our industry. Let us forge a future that upholds the integrity of artistic expression and honors the power of human imagination. Today, the Specificity team discusses the buzzword everyone’s been talking about…Read More
Agencies touting a data asset giving them the ability to address 70%-80%-90% of adults might be right when they say they can serve that many people ads. But ask yourself this, does it make sense to market to 200 million people? Probably not and more to the point, it is…Read More