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We solve major digital marketing challenges that waste money.
THE 4 BIGGEST PROBLEMS
Get more juice for the squeeze!
Demand more for your Demand Gen Dollars.
Much Smarter Ad Sequencing
Far Better Audience ID tech
Superior AI integration
Traffic Resolution
Better Saturation
Cheaper media for saturation and enriched media for conversion.
Better audience data drives smarter analytics.
Our core mission surrounds building audiences that deliver far better results.
By using accurate data that details the audience segments you are engaging, you become better positioned to deliver tailored messaging, offers and creative. Eliminating generalities in your data approach makes the testing and the resulting analytics more impactful and the optimization paths become clearly defined.
Resolve traffic with ads served to addressable audiences.
We're different where it matters.
AdTech platforms seek to monetize technology. We leverage it directly on your behalf. We have the ability to show you which targeting selects don't stop at engagement, but continue to conversion.
Our technology identifies the right people, engages them with messaging, and drives action by using well-placed call to actions to convert them. Our technology makes us the sharp end of the sword.
identify. engage. convert.
It's more than just a tag line. It's the stark contrast of what makes Specificity different from other marketing agencies.
identify.
location, demographics, psychographics, etc.
engage.
Sequencing
Saturation levels
Channel success
Cross Device Engagement
with Bitos and MAIDs
Pacing
convert.
Tracking Engagement
vs Conversion
Conversion modeling
Traffic Resolution
Granular On Website Event Tracking
Footfall Attribution Reporting
Enriched AI is the only smart play.
With this acquisition, using diluted big tech and big social data for AI optimization only allows you to arrive at really dumb conclusions quickly. To arrive at smarter conclusions you have to start with better audience ID data.
That is Enriched AI.
Automate repetitive tasks and never leave a lead untouched. Eliminate manual burdens, letting reps focus purely on closing deals.
Ability to create a library of content and have AI do all of your posting analyze engagement, create content, the whole nine yards.
*COMING SOON*
We are partnered with one of the industry leaders for data, to pair smart targeted audiences with AI learning to drive conversions.
What Our Clients Say
Rhonda BrooksFebruary 28, 2023I have been working with Specificity for several years and they are very easy to work with and responsive to requests.
Brett PitzuloFebruary 24, 2023Specificity does a great job working with their clients. They are very helpful and respond to posting things on the website very quickly. I am very happy with their service and would recommend anyone to use them.
Jordan CobbFebruary 24, 2023We have had a great experience working with Specificity and our campaigns are showing a positive ROI which no other company was able to do. Highly recommend!
Jeff ShirleyFebruary 23, 2023Specificity Delivers! They have helped many of our clients increase revenue through their various targeting capabilities. Specificity is a "must have" Digital Marketing resource to help you exceed your goals.
Will OddisFebruary 22, 2023I thoroughly trust Jason and his team when it comes to my marketing needs. We have been working together for over a decade and during that time Jason has always done well for my business. He has been a significant voice in helping guide me down the right road. If you are willing to commit to his company and the processes that are involved you will achieve significant results. I can’t speak highly enough of Jason and his company.
Larry TamanFebruary 22, 2023There is simply nothing else out there like Specificity! They are a digital marketer who helps any marketer from the largest brands to small businesses deliver marketing messages in a way that is most efficient and compelling. And here's the most interesting part, since the IOS update (followed by Android) that protects consumer privacy, I have not seen any digital marketer that comes close to doing what Specificity can do. If you are spending money on digital marketing and you are NOT using Specificity, you are falling behind and/or losing money.
tara brammerJanuary 7, 2022
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