"The best messaging and marketing strategies in the world fail when they’re delivered to the wrong audience."
- Jason A. Wood
John Ward double majored in Business and Computer Science, he started his sales career in the 90's building a company within a company selling and constructing local and wide area data networks for the likes of Kenneth Cole Productions, Party City, Gucci, Delta Dental, Watch World International, driving sales from 200k to 20M over a 10 year period.
After the dot-com bubble burst in 2000, John decided to build his own digital advertising network, starting his company Captive Audience LLC, installing connected screens in supermarkets, convention centers, banks, car dealerships and passenger ferry lines throughout the North East. He sold this company to Sign Story Inc. in 2010. Over the next decade plus, John's been a highly awarded seller for 4 separate startups, building trusted relationships with disruptive marketers at the largest brands and advertising agencies, helping brands plan, strategize and optimize using the latest ad-tech/mar-tech platforms in consumer research, digital activation, cross-channel/full funnel advertising measurement based on business outcomes. His most recent clients include Merck, Janssen, Novartis, Bayer, Abbott, Anheuser-Busch, Dunkin Brands, Staples, Bose, LG Mobile, IBM, Standard and Poor Global, PWC, Trip Advisor, Kayak. Johh's far from done, as he joins Jason Wood's Specificity, who's taking digital marketing to the next level!