Did you know?
22% of global ad spend was lost to ad fraud in 2023, and the numbers are only rising.
For online ad serving, click fraud is a pollutant that messes with your analytics. Click fraud doesn’t result in any positive outcomes, like purchases or future leads — instead, it drains your budget and can result in your ad being removed from the search results sooner than you’d expect.
How do you avoid click fraud?
Market smart with Specificity. Instead of using a PPC model, market directly to the consumers. Target specific and avoid the gamble of putting your advertising out there for millions that won’t convert, but show it to the thousands that do.
Generate actual leads with one easy click
Exposing Meta’s Fake Lead Traffic: A Wake-Up Call for Marketers
As marketers, we’re always navigating the ever-changing landscape of digital advertising platforms, seeking innovative ways to reach our target audience and drive meaningful results for our clients. However, recent events have shed light on a disturbing trend that threatens the integrity of our efforts and the trust of our clients. We’ve uncovered Meta’s unsettling practice…
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How Bot Traffic effects your Digital Marketing Schedule A Meeting With Us! $44 BILLION In 2022 alone click fraud cost an estimated $44 BILLION in ad spend and 14% of all PPC campaign clicks are estimated to be fraud from bad BigTech and BigSocials data. Almost 56%of all online ads are never seen by a…
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