Stock Ticker
Share price- $1.50 per share
Shares purchased come with a $3.00 warrant executable within 2 years from date of purchase
Minimum investment- $25,000
This is a reduction from the last S1 amendment offering shares at $2.50 due to the capital needs being greatly reduced by growth. The other reason for the reduction is to close the round quickly in order to keep focus on the growth as Specificity is in a very aggressive growth phase.
Specificity CEO, Jason Wood said, “Frankly, we are approaching being cash flow positive far faster than we anticipated so our our need for additional capital is reduced and I wanted to offer a discount to investors to speed up the process of closing the round. We have been so focused on ensuring we can scale that we arrived at real scalability faster than anticipated which moved up the timeline to deploy our client acquisition strategy.”
There is little doubt this round will close quickly so if you have interest in acquiring shares, please contact us at invest@specificityinc.com and we will reach out to you to put together the stock purchase agreement based on the size of the investment you wish to make. The “use of funds” description is below.
Use of Funds
Operating Capital
While we will be cash flow positive very soon, a small amount of the capital will be used to fund the day-to-day operational expenses as we scale.
In addition to this, we will leverage capital to continue to build out our automation tools which will continue to drive greater profitability. Speeding up these processes will not only make our team more efficient but will also help to deliver a great user experience for our clients.
Sales Team Growth
We are recruiting representatives from rival digital marketing companies who have met success. We’ve hired several new individuals and will be interviewing many more in the coming weeks.
Capital will be used to bridge the gap between bringing on new employees and the time it takes them to build a sales funnel and begin converting prospects into clients. Most will come to the table with a book of business but payroll costs will rise before that happens.
Scale
We have to grow our staff size in order to facilitate the growth in business. We have some capacity currently but will blow through it with growth. These staff members include graphic designers, content creators, digital strategists (data team), account managers and the elevation of successful team members into an already designed management structure.
Marketing
We will create personal marketing campaigns designed to drive lead generation for the purposes of client acquisition. We have already tested the strategy and simply need capital. We know how to identify the perfect audiences in our vertical market approach that will first market to decision makers and decision influencers in 12 specific verticals.
Growth Acquisition
We will seek out agencies that have seen a decline in revenue due to clients pulling ad budgets back. Due to the data volatility issues in digital marketing, there is a volume of opportunity to do this — in fact, we’ve run into these opportunities already!
A hybrid of cash, equity and job security for existing key staff members will be used to transition these books of business into Specificity clients and its key team members into Specificity employees where they add value to our company.
Attract C-Level Talent
Our COO works with a book keeper, a CPA firm, and an auditing firm, as well as a securities legal team to ensure SEC filings are completed on time and are accurate. He also works with a PEO company for HR, benefits, and payroll. Our need for a full time CFO will come much sooner than later given our growth trajectory.
Here's what marketing insiders have to say about Specificity.
Kevin Harrington
Hear why Kevin Harrington, former Shark on the hit TV show Shark Tank, invested in Specificity and why he thinks companies should use our services.
Larry Taman
Larry is a managing partner at Brand Positioning Doctors and has worked with some of the largest brands in the world. Hear why BPD only uses Specificity for their clients digital marketing campaigns.