With a sharp eye for strategy and a flair for the unexpected, Mary Steele leads the creative charge at Specificity. As Creative Director, she blends data-driven insights with bold storytelling to build campaigns that not only capture attention—but convert. A true visual thinker, Mary thrives on turning abstract ideas into scroll-stopping, lead-generating work across digital, social, and connected TV. She’s equal parts brand architect and audience mind-reader, always pushing boundaries to help clients stand out in saturated markets. When she’s not shaping narratives or fine-tuning creative, she’s mentoring the next wave of talent and setting the tone for Specificity’s inventive, performance-focused approach.