Meet

Chris Gruening

VP of Client Services

cgruening

"The best messaging and marketing strategies in the world fail when they’re delivered to the wrong audience."

- Jason A. Wood

About Chris

As Vice President of Client Services at Specificity, Chris brings nearly two decades of marketing and client service expertise to the forefront of innovation and execution. He plays a critical dual role—leading internal teams with clarity and purpose while also cultivating strong, strategic partnerships with clients.

Chris’s journey began in Chicago, where he developed a relentless work ethic and a passion for competition that would later fuel his professional success. He played football at Western Michigan University, where he learned the value of discipline, accountability, and teamwork—intangibles that continue to define his leadership style today. After earning a degree in Communications from Concordia University in Irvine, California, Chris immediately launched his career in marketing, quickly earning a reputation for his ability to solve complex challenges and drive real results.

Chris possesses a unique ability to bridge the gap between vision and performance. Internally, he guides Specificity’s client services team with focus and precision, fostering a culture of collaboration and execution. Externally, he builds lasting relationships rooted in trust, transparency, and shared goals.
At the core of Chris’s leadership is a commitment to delivering outcomes that matter. He ensures every campaign Specificity executes is aligned with client objectives and engineered for maximum ROI—leveraging proprietary technology to eliminate wasted spend and deliver unmatched targeting precision.

Chris’s strategic oversight, competitive drive, and relationship-first mindset are key to Specificity’s continued growth and its reputation as a high-performance partner in an increasingly complex digital marketing landscape.

Want to learn more? Get in touch!