Specificity is Driving Real Wins for Real Racers
We partnered with CRS (Collegiate Racing Series) to help fuel their mission: connect student drivers with real racing opportunities, grow a vibrant community of motorsports fans, and attract strategic brand partners.
Here’s what we’ve delivered so far:
4,018 Leads in 30 Days - No Bullsh*t. Just Results.
Explosive Growth in Student Interest
Reaching qualified, in-market young drivers through hyper-targeted, bot-free campaigns.
Real Audience Engagement
Not just impressions—actions. Form submissions, and video views from motorsports-obsessed individuals across the country.
Brand-Ready Exposure
Eye-popping growth that makes CRS irresistible to sponsors who want to tap into a powerful, engaged, and underserved audience.
Cost-Per-Lead Efficiency That Buries PPC
Our proprietary tech targets humans only, giving CRS real conversions—not fake traffic.
4,018 total leads since May 21
3,958 came directly from TikTok
That’s 134+ leads per day
How do we do it?
We took existing video footage—no reshoots, no bloated production.
We surgically re-cut it, injected our own high-impact messaging, and dropped it into platform-native placements.
Then we let our tech and strategy do what no traditional agency can: Find in-market, high-intent student racers and deliver them at scale.
The Result?
36,000 likes
143 comments
3,641 favorites
945 shares
One video.
Lit up like nitro.
SCHEDULE A MEETING WITH OUR CEO, JASON WOOD, TODAY!
Here's what our clients have to say.


Brand Positioning Doctors
Specificity does a great job working with their clients. They are very helpful and respond to posting things on the website very quickly. I am very happy with their service and would recommend anyone to use them.


Original Shark from Shark Tank
Specificity has the ability to target consumers in ways that digital marketers have dreamed of for years. And because their focus is audience ID and segmentation technology, Specificity can run campaigns for virtually any business and drive trackable results that also generate business intelligence every company needs. In a market where everyone is doing the same exact thing, Specificity offers new a approach to digital marketing.


Burnett Pools, Spas & Hot Tubs
I thoroughly trust Jason and his team when it comes to my marketing needs. We have been working together for over a decade and during that time Jason has always done well for my business. He has been a significant voice in helping guide me down the right road.


Ohio Glaciers
Specificity does a great job working with their clients. They are very helpful and respond to posting things on the website very quickly. I am very happy with their service and would recommend anyone to use them.


Owner & CEO Woodhouse St Pete
When we spoke and you explained how you all operate, it really was a situation where you could sit there and show me how much business was coming in the door due to your ads and to your service. That made a huge difference for me.


Owner of Youngstown Tile & Terrazzo
My experience with Specificity has been bar none. I have been absolutely blown away by the positive results. They bring customers to me. They open the door, let them come in and allow me the ability to close those.


Precision Garage Door
After working with Specificity for over 7 years, I can say without a doubt that their marketing works. This firms makes a great partnership, and their digital marketing has brought us trackable results and a measurable return on investment. Specificity is successfully marketing Precision Garage Door to two separate consumer markets, each in a different state. They’re also doing excellent work pushing our commercial garage door business. Specificity provides a variety of digital services, including data modeling for more accurate targeting, email marketing, social media marketing, call tracking, retargeting, and lead generation. We normally see somewhere in the range of 250 leads per week from these marketing efforts. We’re also able to track conversions through Specificity’s call tracking software and through other digital channels. Our sales reflect the success of this partnership’s campaigns, and I would wholeheartedly recommend Specificity to anyone who is looking for a marketing team that delivers results.


Precision Garage Door
After working with Specificity for over 7 years, I can say without a doubt that their marketing works. This firms makes a great partnership, and their digital marketing has brought us trackable results and a measurable return on investment. Specificity is successfully marketing Precision Garage Door to two separate consumer markets, each in a different state. They’re also doing excellent work pushing our commercial garage door business. Specificity provides a variety of digital services, including data modeling for more accurate targeting, email marketing, social media marketing, call tracking, retargeting, and lead generation. We normally see somewhere in the range of 250 leads per week from these marketing efforts. We’re also able to track conversions through Specificity’s call tracking software and through other digital channels. Our sales reflect the success of this partnership’s campaigns, and I would wholeheartedly recommend Specificity to anyone who is looking for a marketing team that delivers results.


Original Shark from Shark Tank
Specificity has the ability to target consumers in ways that digital marketers have dreamed of for years. And because their focus is audience ID and segmentation technology, Specificity can run campaigns for virtually any business and drive trackable results that also generate business intelligence every company needs. In a market where everyone is doing the same exact thing, Specificity offers new a approach to digital marketing.


Owner of Youngstown Tile & Terrazzo
My experience with Specificity has been bar none. I have been absolutely blown away by the positive results. They bring customers to me. They open the door, let them come in and allow me the ability to close those.


Ohio Glaciers
Specificity does a great job working with their clients. They are very helpful and respond to posting things on the website very quickly. I am very happy with their service and would recommend anyone to use them.


Owner & CEO Woodhouse St Pete
When we spoke and you explained how you all operate, it really was a situation where you could sit there and show me how much business was coming in the door due to your ads and to your service. That made a huge difference for me.


Brand Positioning Doctors
Specificity does a great job working with their clients. They are very helpful and respond to posting things on the website very quickly. I am very happy with their service and would recommend anyone to use them.


Burnett Pools, Spas & Hot Tubs
I thoroughly trust Jason and his team when it comes to my marketing needs. We have been working together for over a decade and during that time Jason has always done well for my business. He has been a significant voice in helping guide me down the right road.
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