Specificity is Driving Real Wins for Real Racers

We partnered with CRS (Collegiate Racing Series) to help fuel their mission: connect student drivers with real racing opportunities, grow a vibrant community of motorsports fans, and attract strategic brand partners.

Here’s what we’ve delivered so far:

4,018 Leads in 30 Days - No Bullsh*t. Just Results.

Explosive Growth in Student Interest

Reaching qualified, in-market young drivers through hyper-targeted, bot-free campaigns.

Real Audience Engagement

Not just impressions—actions. Form submissions, and video views from motorsports-obsessed individuals across the country.

Brand-Ready Exposure

Eye-popping growth that makes CRS irresistible to sponsors who want to tap into a powerful, engaged, and underserved audience.

Cost-Per-Lead Efficiency That Buries PPC

Our proprietary tech targets humans only, giving CRS real conversions—not fake traffic.

4,018 total leads since May 21

3,958 came directly from TikTok

That’s 134+ leads per day

How do we do it?

We took existing video footage—no reshoots, no bloated production.

We surgically re-cut it, injected our own high-impact messaging, and dropped it into platform-native placements.

Then we let our tech and strategy do what no traditional agency can: Find in-market, high-intent student racers and deliver them at scale.

The Result?

36,000 likes

143 comments

3,641 favorites

945 shares

One video.
Lit up like nitro.

This is what happens when real strategy meets real tech. We don’t guess. We don’t “hope.” And we sure as hell don’t run vanity metrics.
We partner. We execute. We win.
Specificity isn’t just running ads. We’re building brands—fast, precise, and bot-free.

SCHEDULE A MEETING WITH OUR CEO, JASON WOOD, TODAY!


Here's what our clients have to say.

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Jeff Shirley, Managing Partner,
Brand Positioning Doctors

Specificity does a great job working with their clients. They are very helpful and respond to posting things on the website very quickly. I am very happy with their service and would recommend anyone to use them.

Kevin Harrington,
Original Shark from Shark Tank

Specificity has the ability to target consumers in ways that digital marketers have dreamed of for years. And because their focus is audience ID and segmentation technology, Specificity can run campaigns for virtually any business and drive trackable results that also generate business intelligence every company needs. In a market where everyone is doing the same exact thing, Specificity offers new a approach to digital marketing.

Will Oddis
Burnett Pools, Spas & Hot Tubs

I thoroughly trust Jason and his team when it comes to my marketing needs. We have been working together for over a decade and during that time Jason has always done well for my business. He has been a significant voice in helping guide me down the right road.

Slide
Brett Pitzulo
Ohio Glaciers

Specificity does a great job working with their clients. They are very helpful and respond to posting things on the website very quickly. I am very happy with their service and would recommend anyone to use them.

Mark Letteleir
Owner & CEO Woodhouse St Pete

When we spoke and you explained how you all operate, it really was a situation where you could sit there and show me how much business was coming in the door due to your ads and to your service. That made a huge difference for me.

Joshua Cohol
Owner of Youngstown Tile & Terrazzo

My experience with Specificity has been bar none. I have been absolutely blown away by the positive results. They bring customers to me. They open the door, let them come in and allow me the ability to close those.

Slide
Dan Desantis
Precision Garage Door

After working with Specificity for over 7 years, I can say without a doubt that their marketing works. This firms makes a great partnership, and their digital marketing has brought us trackable results and a measurable return on investment. Specificity is successfully marketing Precision Garage Door to two separate consumer markets, each in a different state. They’re also doing excellent work pushing our commercial garage door business. Specificity provides a variety of digital services, including data modeling for more accurate targeting, email marketing, social media marketing, call tracking, retargeting, and lead generation. We normally see somewhere in the range of 250 leads per week from these marketing efforts. We’re also able to track conversions through Specificity’s call tracking software and through other digital channels. Our sales reflect the success of this partnership’s campaigns, and I would wholeheartedly recommend Specificity to anyone who is looking for a marketing team that delivers results.

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Slide
Dan Desantis
Precision Garage Door

After working with Specificity for over 7 years, I can say without a doubt that their marketing works. This firms makes a great partnership, and their digital marketing has brought us trackable results and a measurable return on investment. Specificity is successfully marketing Precision Garage Door to two separate consumer markets, each in a different state. They’re also doing excellent work pushing our commercial garage door business. Specificity provides a variety of digital services, including data modeling for more accurate targeting, email marketing, social media marketing, call tracking, retargeting, and lead generation. We normally see somewhere in the range of 250 leads per week from these marketing efforts. We’re also able to track conversions through Specificity’s call tracking software and through other digital channels. Our sales reflect the success of this partnership’s campaigns, and I would wholeheartedly recommend Specificity to anyone who is looking for a marketing team that delivers results.

Slide
Kevin Harrington,
Original Shark from Shark Tank

Specificity has the ability to target consumers in ways that digital marketers have dreamed of for years. And because their focus is audience ID and segmentation technology, Specificity can run campaigns for virtually any business and drive trackable results that also generate business intelligence every company needs. In a market where everyone is doing the same exact thing, Specificity offers new a approach to digital marketing.

Slide
Joshua Cohol
Owner of Youngstown Tile & Terrazzo

My experience with Specificity has been bar none. I have been absolutely blown away by the positive results. They bring customers to me. They open the door, let them come in and allow me the ability to close those.

Slide
Brett Pitzulo
Ohio Glaciers

Specificity does a great job working with their clients. They are very helpful and respond to posting things on the website very quickly. I am very happy with their service and would recommend anyone to use them.

Slide
Mark Letteleir
Owner & CEO Woodhouse St Pete

When we spoke and you explained how you all operate, it really was a situation where you could sit there and show me how much business was coming in the door due to your ads and to your service. That made a huge difference for me.

Slide
Jeff Shirley, Managing Partner,
Brand Positioning Doctors

Specificity does a great job working with their clients. They are very helpful and respond to posting things on the website very quickly. I am very happy with their service and would recommend anyone to use them.

Slide
Will Oddis
Burnett Pools, Spas & Hot Tubs

I thoroughly trust Jason and his team when it comes to my marketing needs. We have been working together for over a decade and during that time Jason has always done well for my business. He has been a significant voice in helping guide me down the right road.

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