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Enriched AI is the only smart play.
With this acquisition, using diluted big tech and big social data for AI optimization only allows you to arrive at really dumb conclusions quickly. To arrive at smarter conclusions you have to start with better audience ID data.
That is Enriched AI.
We are partnered with one of the industry leaders for data, to pair smart targeted audiences with AI learning to drive conversions.
Resolve the majority of adtech audiences into addressable audiences to be used everywhere.
Reaching the right audience in a post iOS update world requires strategy, and we have it.
With the marketing and tech world constantly evolving, Specificity prides itself on not being married to any type of ad tech. We remove the guessing game completely by leveraging smarter strategy and technology.
We can target based on:
We're different where it matters.
AdTech platforms seek to monetize technology. We leverage it directly on your behalf. We have the ability to show you which targeting selects don't stop at engagement, but continue to conversion.
Our services include:
News, Updates, & Blogs
Unpacking the Volatility of Data Targeting in Social Media and AdTech | Jason Wood Meet Jason A. Wood, the digital marketing maestro who doesn’t just think outside the box — he vaporizes it! As the trailblazing CEO of Specificity, Jason is reimagining the marketing game with jaw-dropping tech like ‘Pickpocket.’…Read More
In a world driven by AI, we must safeguard the essence of creativity, protecting the soul of our industry. Let us forge a future that upholds the integrity of artistic expression and honors the power of human imagination. Today, the Specificity team discusses the buzzword everyone’s been talking about…Read More
Apple has finally followed suit and is taking advertising into their own hands– now what does this actually mean?
Apple has recently unveiled their newest products in a live event, but the new iPhone, Apple Watch, and AirPod features are not what made our ears perk up… it was the fact that they are now going to be selling online advertising. This is something they have never embraced before.…Read More