Yahoo!Finance: “Specificity Builds Dominant CTV Campaign Capabilities…”

Reinforces Position as Industry’s Leading Hybrid Marketing Agency

TAMPA, FLORIDA / ACCESS Newswire / May 14, 2025 / Specificity, Inc. (OTC PINK:SPTY), the marketing industry’s only true hybrid model agency, today announced the expansion of its cutting-edge Connected TV (CTV) advertising capabilities, delivering unmatched performance, precision, and value for clients looking to reach real, in-market audiences.

Unlike traditional agencies that rely on broad-based DMA targeting and outdated mass-reach strategies, Specificity has pioneered a proprietary, intent-driven approach to CTV advertising that transforms how brands engage with consumers. The company’s ability to isolate active intent signals at the individual level and deliver impressions exclusively to real people-not bots-positions Specificity as a true market disruptor.

“Most agencies still cast wide nets and waste client budgets in the process,” said Jason Wood, CEO of Specificity. “We don’t. Our campaigns eliminate waste, serve ads to real humans, and leverage targeting that drills down to specific buying behaviors in real time. That’s why our CPMs are often lower than those seen on major social platforms-while producing superior ROI for our clients.”

Key Differentiators of Specificity’s CTV Strategy:

• Pinpoint Audience Targeting: Reaching consumers based on active, real-time intent-not just demographics.
• Waste-Free Delivery: Ending outdated DMA-style approaches that overspend and underperform.
• Unmatched Efficiency: Aggregated strategy execution allows for consistently lower CPMs than most social media platforms while delivering 30 second commercials.
• Human-Only Impressions: Bot traffic is actively excluded, ensuring every ad dollar is spent reaching real people.
• Maximum ROI: Clients consistently experience greater returns through optimized spend and highly relevant ad delivery.

Read the full article on Yahoo!Finance!