Criteria Targeting

It's not just about looking at what demographics are right for your products or services. It's about understanding those personas and their behaviors on a more specific level.

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Our technology lets us target the people who are the right customer for your goods or services.

Learn and understand the persona traits of your potential consumer base including gender, age group, salary range, and much more. We have over 3 billion data points available to arrive at your most likely buyer! Then track responders and make smarter decisions with full analytic and attribution reports.

You wouldn’t want to market a Mercedes S-Class to a 22 year old who just graduated from college. Nor should you market a Honda Civic to Fortune 500 CEO. It just doesn’t make sense.

Hyper-Specific

Let’s say we’re trying to sell an insurance company. We can pinpoint all households who meet the exact criteria to be in this market.

We can target people based on criteria such as:

  • Income level
  • Family size
  • Age
  • Marital Status
  • Etc.
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