Connected TV advertising with
Reach Smarter, Not Broader
Say goodbye to wasted ad dollars on traditional TV. Specificity’s Connected TV (CTV) solution delivers targeted ads to real people, not broad demographics. Traditional TV casts a wide (and expensive) net, but with CTV, you reach the right audience at the right time—without paying for viewers who will never convert.
Why Specificity’s CTV is Superior to Traditional TV
Laser-Focused Targeting:
Traditional TV targets age groups and regions. We target individuals based on their demographics, layered with real-time behaviors, purchase intent, and interests.
Zero Waste, Maximum Impact:
Stop paying for people who aren’t your audience. Every impression is to your target audience, ensuring your budget works smarter.
Track-able and Measurable Results:
Unlike traditional TV, CTV provides actionable data—track performance, optimize in real-time, and see what’s driving ROI.
Premium Content, Seamless Integration:
Your ads can appear on the top streaming platforms—Hulu, ESPN+, Discovery+, and more—right where your audience is watching. All content is served based on the end user’s viewing behavior.
The Power of Specificity’s Real-Time Data
We don’t rely on outdated demographics or guesswork. Our proprietary technology taps into real-time consumer intent data, giving you an unbeatable edge
