Posts by Specificity Inc.

Marketing is one of the most important expenses in business, and brands of all sizes know it. Last year, digital marketing spending in the US surpassed $200 billion, and that’s only likely to increase in the coming years. Well, spending more money might help your campaign. Although, it simply isn’t feasible for most small businesses still…

Have you been on the lookout for the best marketing tips? Are you looking for a breakthrough strategy that will take your business to the next level? Or have you heard the term “programmatic marketing” get thrown around, and are curious to know exactly what it means? Either way, you’ve come to the right place to learn…

Generating more quality leads is a priority goal for 79% of marketers worldwide. Other priorities include generating website traffic and improving brand reputations.  Meanwhile, about 85% of marketers say lead generation is their most important content marketing goal. Without a strong digital marketing strategy, however, you might not reach customers online. You might miss the chance…

Want to utilize digital marketing? You’re not alone. Companies spend upwards of $350 billion on digital marketing in a given year, and that number is expected to skyrocket. If you want your investment to succeed, then you need to know how to specifically target customers for digital marketing. That’s why we’ve assembled five tips to…